Ryan Deiss argues that judgment matters more than decisiveness, discipline, focus, or any other founder trait. Good judgment determines success in hiring, strategy, and product decisions. Everything else follows from it.
What's the most important trait in a great founder? Clarity or decisiveness? Decisiveness Decisiveness or discipline Decisiveness. You're not disciplined as a founder Decisiveness or focus? Decisiveness. You're not focused usually as a founder Decisiveness or accountability Decisiveness decisiveness or consistency Decisiveness decisiveness or ownership Ownership ownership or adaptability oh adaptability adaptability or candor Adaptability adaptability or standards Adaptability adaptability or judgment oh judgment judgment or patience Judgment judgment or courage Judgment judgment or humility Judgment judgment or resilience that one's important judgment though Judgment or delegation Judgment judgment or trust Judgment judgment or self awareness Judgment Judgment or long term thinking Judgment Judgment or restraint Judgment So is judgment the most important trait in a great founder? It is. And it is because everything else is downstream from judgment. You get rewarded for your judgment, your judgment in hiring, your judgment in strategy, your judgment in the products that you choose to launch. Everything really is your judgment.
