Ryan Deiss outlines what to invest in at five revenue milestones. At $500K, prioritize profitable growth. At $2M, build systems to upgrade existing players instead of hiring stars. At $5M, master your expense ratio. At $10M, hire specialist department heads, not a generalist COO. At $20M, take a large distribution check.
At $500,000, they say you need to invest in growth, and they're right, you do, but it needs to be profitable growth. At $2 million, they say you need to invest in A-players. You don't. You need to invest in systems that turn B-players into A-players. At $5 million, they say you need more revenue. You don't actually need more revenue. You need to know your expense ratios. I made another video about those here. At $10 million, they say you need to invest in an expensive generalist COO. You don't need generalists. You need specialist department heads. At $20 million, they say you need to focus on scaling. You don't need to focus on scaling. You need to pay yourself a big fat distribution check.
