Ryan Deiss explains why the rule of three, a popular marketing principle about using three-act stories and three-word slogans, doesn't actually work. He calls the advice stupid and argues some marketing rules deserve to be broken.
Here's a psychological strap in between Wolf, Wall street and the AI voice, you know this Will be Good is a powerful communication tool that makes your brand memorable. The human brain works in patterns. By using the rule of three, you make it easy to remember your brand. Here's how to use it. Use three acts to create stories for your brand. Use three words and your slogans and taglines product options on your pricing page. The goal here is to make the majority of them choose the intermediate one. Use the rul of three to make customers love your brand. All right, here's what I have to say about this advice in three words so you won't forget it. This is freaking stupid. 2. On the scale of meter, purely for the comedy.
