Skip podcasts. Do this instead at $500K.

Ryan Deiss ranks ten marketing channels for a $500K business. Skip podcasts and focus on cold outreach, short-form content with paid social, and email. Email is the highest-ROI channel; YouTube works only if you can make binge-worthy videos.
Chapters
Marketing channels for $500K in revenue. Referrals. D, you just don't have enough at this point to generate significant referrals. You might get a few, but if you over-rely on referrals at this stage, that's going to be more of a hindrance than anything else. Partnerships. C, if you can find them, great, but you're too early for anybody to want to partner with. Cold outreach. A, now is the time to be reaching out cold to find out what people want, to have the conversations. 1000%. Events. S, not for what you're going to make at the event but for who you're going to connect with and talk to to learn about your customer. Podcasting. F, you should not be doing a podcast, you should not be advertising on podcasts. Podcasts are a brand game, you need to do that much, much, much later. Short form. S, at $500K now's the time to start building your audience if you're willing to do short form and if you're willing to get out there, it's an S. Paid social. S, and the reason those two combine is because what is working organically, those are the things you just need to put some paid behind, you know, take it out of the organic, put it in your business manager, let it run. SEO. If we're broadening SEO out to be AEO and GEO, so it's all the AI stuff, B, it's good to think about, but I wouldn't put a lot of energy behind it yet. The payoff is too far down the road. You don't have the cash flow to invest that yet. YouTube. A, it could be an S, but there's more effort going into it. But if you can get them to binge, then they're going to buy. And YouTube is the ultimate place to create a content bench factory? Email. Yes, email is the channel that is going to make you more money than anything else. If you can get people on your list, if you can follow up with them, there is no higher ROI marketing channel, period.










