Ryan Deiss ranks popular business books through rapid head-to-head matchups, pitting Rich Dad Poor Dad against Think and Grow Rich, Atomic Habits against The Lean Startup, and others. The Goal comes out on top, tied with The Effective Executive and a few others for first place.
Which of these is your favorite business book? Rich dad, Poor dad or think and grow Rich? Ah, Think and grow rich, Think and grow rich or Atomic habits, Atomic habits? Atomic habits or the four hour work week? Atomic habits, Atomic habits or the lean startup? Atomic habits Atomic habits are good to great still. Atomic habits, atomic habits or 0 to 10 to 10 to 1 or start with Y. 0 to 10 to 1 or outliers 0 to 10 to 1 or thinking fast and slow? 0 to 1, 0 to 1 or the power of habit? 0 to 1, 0 to one or influence influence, influence or Shoe dog Influence, influence or the E myth Influence, influence or the hard thing about hard things. This is hard. It's a hard thing about hard things. Influence, Phil. Influence or the five dysfunctions of a team? Oh. Influence, influence or Blue ocean strategy? Influence, influence or the one thing? Influence, influence or the goal the Goal the goal or the innovator's dilemma? The Goal, the goal or made to stick? The Goal the goal or delivering happiness? The Goal, the goal or principles? The goal, the goal or traction the goal the goal or rework the Goal the goal or Purple cow? Yeah, the goal, the goal or the effective Executive. Oh. Ah. That is like asking me my favorite kid. I'm gonna give the nod to the Goal. Is the Goal your favorite business book? If I had to pick a favorite, it would definitely be tied for first with with Effective Executive and probably five or six others.
