Ryan Deiss picks five books to rebuild 27 years of marketing knowledge. He starts with Dan Kennedy's The Ultimate Sales Letter for sales copy, calls Breakthrough Advertising the single best marketing book, and names Ogilvy on Advertising second. He also recommends $100 Million Leads for lead generation and Wizard of Ads as his all-time favorite.
I literally wrote the book on digital marketing, but if I forgot everything I've learned over the past 27 years in marketing, these are the first 3 books I'd read to get my chops back. Number 1, we've got The Ultimate Sales Letter, Dan Kennedy, marketing is salesmanship in print, so if you can write sales copy, you can sell anything. Number 2, Breakthrough Advertising, literally the best book on marketing ever written, expensive, hard to find, still worth it. Number 3, Ogilvy on Advertising, second best book on marketing ever written, merges direct response and brand. Number 4, I know I said 3, I'm gonna give you more, number 4, "$100 Million Leads: Everything Is Downstream From Lead Gen." This is the best book on that. And then number 5, "Wizard of Ads," my favorite marketing book of all time. Timeless wisdom from the greatest living ad man alive today.
