At $2M revenue, hire a Customer Success leader first to lock in word-of-mouth growth, then a Head of Sales to scale beyond founder-led deals. Most companies skip the Operations Generalist, the fourth hire that actually keeps things from falling apart.
Rank these hires for when you're at $2 million in revenue. Head of sales. 2. And I could have put it at 1 because this really is at $2 million. It's when you need to shift from founder-led sales and you need somebody doing it. But look, if you're solid at sales and you still got some sales reps, that's okay. I'm gonna put it at 2. Pretty dang important though. Fractional CFO. 5. Get you a bookkeeper. Maybe at this point you're thinking controller. You don't need a fractional CFO yet. Customer success. I'm gonna put this at number 1. Because at $2 million, happy customers are going to really be essential because the way that you're going to scale through no man's land is if you can get word of mouth and get happy people talking about you. And I've just seen so many businesses when they go to scale, they focus on sales, product quality, service quality drops off. Get you ahead of customer success, get somebody focused on making them happy. For 3 or 4, the next one is account manager. I'm going to say 3 because again, let's get some happy customers in there, let's focus on the customer experience. Last is an ops manager. I feel great about it. I could have maybe made it number 5. Operations generalist at this point. Get you the specialists that are in there managing the functions. I think I nailed it.
