At $20M revenue, decision-making beats every other founder skill. You can hire copywriters, negotiators, and salespeople. You cannot outsource the judgment calls that determine whether your company grows or stalls.
Copywriting or negotiation? Negotiation. Negotiation or recruiting? Recruiting. Recruiting or public speaking? So I'm gonna say public speaking because at $20 million you are the chief communication officer also for the brand. You need to be communicating internally, externally, you might have investors, you're definitely doing this for recruiting. If you want to get better at recruiting, get good at public speaking, being that brand ambassador. Public speaking or decision-making? Decision-making. Decision-making or storytelling? Decision-making. Decision-making or financial literacy? Decision-making. You should have the people to help you with the financial literacy. Decision-making or delegation? Decision-making. You should have already figured out delegation. Decision-making or sales? Decision-making. You should have already figured out sales. So is decision-making the most valuable founder skill at $20 million in revenue? Yeah, at $20 million, businesses scale at the rate of good decisions, and if you're not making them, nobody else is either.
