This is your reminder that burnout isn’t a badge of honor. It’s a business problem.

I'm reacting to some of my most popular tweets. The flex isn't an 80 hour work week. The Flex is a 5:30pm shutdown, an annual 30 day vacation and still hitting your numbers. If you need 12 hours a day to keep your business alive, you don't have a business, you have a job with crappy hours and a crappy boss. I'm just so sick of entrepreneurial martyrdom. Yep, there's gonna be times when you need to work 80 hour weeks, especially in the early days. But let's stop talking about it like it's a good thing. It's not. It usually means that you don't have stuff figured out. You should be able to get all of your work done, make a lot of money and take a lot of time off. In fact, what I want to do is I want to normalize Hustle shaming. Alright, let's shame it. Let's call it out for what it is. It is not a good thing. It means that we're not getting our work done. It means we're not doing our jobs right. And not because hustle is necessarily a bad thing, but because it's a necessary evil at best and at worst, it's just a sign that you have no clue what you're doing.