Ryan Deiss tells founders what to do once they have sales traction: raise your personal take-home pay 25% per month until you double your salary, while setting aside 10-15% for savings and investment to reduce fear as you scale.
Double your take home pay. Now that sales are growing and the business is running like a well oiled machine, it's time to shift the focus to bankable profits and specifically putting more of those bankable profits in your bank account. That's right, it's time for a pay raise. Not only have you earned it, but if your company is going to scale to the next level, you need to eradicate fear and uncertainty. And one of the best ways to do that is to ensure that that your personal day to day needs are taken care of. Now we recommend increasing your take home pay 25% per month until you've either doubled your salary or you're generating enough after tax income to fund your lifestyle and still set aside at least 10 to 15% for savings and investment.
