At $2M revenue, hire a Head of Sales first. Skip the integrator, COO, executive assistant, marketing lead, fractional CFO, and operations manager. Use agencies for marketing, a bookkeeper for finance, and let your team handle projects themselves.
Integrator COO or executive assistant? Definitely executive assistant, not, not an integrator COO at $2 million. Executive assistant or head of sales? Oh yeah, head of sales. If you don't have a head of sales yet, get you a head of sales. A head of sales or marketing lead? I'm still gonna say head of sales. That's got to be internal. Marketing, you can probably get handled by an agency. Head of sales or fractional CFO? Head of sales, get you a bookkeeper right now to manage that. You don't need a fractional CFO. A head of sales or an ops manager? Head of sales. Money, not ops. A head of sales or customer success manager? That's tough. Oh, I'm still gonna give the nod to head of sales at $2 million. Create the problem of all these pesky customers, and then figure out how to make them happy. Head of sales or a recruiter? Head of sales. Too early for a recruiter. Head of sales or project manager? Head of sales. Have your people manage their own friggin' projects. So is the head of sales the key hire at $2 million? Yeah, $2 million. That's gonna be important, followed very, very, very closely by that, by somebody to help with customer success.
