Two marketers debate whether small word choices matter. One lists five microcopy tactics like using 99 instead of 100 and saying limited time offer. The other says this is pointless: your actual offer and core message drive conversions, not whisper-level tweaks.
Five words to never say in marketing don't say $100, say 99. Don't say luxury, say premium don't say discount say limited time offer. Don't say buy now. Say three items left. Don't say few say limited don't list features. Instead, sell the benefits.
What if. What if you don't have three items left? All right, none of this crap actually matters. I mean, seriously, few versus limited? Come on. Either your offer and messaging converts or it doesn't. And if it converts, it'll convert if you say luxury, discount, buy now and you price in whole numbers. In marketing, there are variables that whisper and there are variables that scream. Don't get distracted testing variables that whisper like this. And don't think that tiny little tweaks like this are going to turn crap messaging into gold. It's just not how it works. 2.2 on the scalometer. Not only is some of this stuff just flat out wrong, it's a total and complete waste of time. It really is. That's just some absolute nonsense.
