Ryan VaughnCOO of Incite Tax & Accounting. Ask me anything about your taxes.

Cyndi Thomason on the power of female entrepreneurship. #incitetax #womeninbusiness

16 May 2024 · 1 min

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In this segment, Cyndi Thomason discusses how many women, especially those with caregiving duties for children or elderly parents, turn to e‑commerce as a side‑hustle. She explains that these women often start businesses to accommodate their family responsibilities, using flexible hours and control over work parameters that a traditional office job lacks. Thomason highlights a subset of mothers in the baby‑product niche who become inventors, creating products that solve problems they faced personally. She encourages women to see small‑business ownership as a viable option, acknowledging its workload but emphasizing the autonomy it provides compared to returning to conventional employment.

Chapters

Most women have children or elderly parents that they have the main caregiving responsibility for. And that was going on for a lot of my e-commerce clients too. They, they got into e-commerce kind of as a side hustle so they could continue to, you know, do what they were doing with their kids at school, etc., or solve a problem. I've got an— I've got a number of parents in the baby niche who are now inventors and have e-commerce businesses because they solved a problem they had as a, as a mom. And I just wanted women to realize that there are— that's an option for them, that being a small business, while yes, it's a lot of work, it's done on your terms and you can set, you know, when you work and, you know, all the parameters you're in control of. Whereas going back to work in, in an office, for example, you don't make those decisions yourself.