A gym owner argues that most gym owners miss what actually keeps clients coming back: the relationship with their trainer. He hasn't paid for marketing in 20 years and does $1.1 million in annual revenue by focusing on human connection instead of workout trends, apps, or wearables.
I mean, I think most gym owners don't really know why most of their clients are even there. You know, like, why are you here? Oh, you're here to do the workout of the day? Well, I mean, we got to go beyond that. You know, that's going to churn. You're going to lose them, you know, because they're not really invested. There's no— the human relationship's the most powerful part of what we do. I never worry about the next fitness craze. I never worry about the next marketing fucking toy. I never worry about, you know, apps and watches and like, no one can compete with that relationship. You just can't, right? Unless they build a robot, like, good luck. You know, I don't have any competition. We don't do any marketing. Like, I don't pay for any paid marketing in 20 years. We do $1.1 million a year.
