April Porter says franchisors need to test their model across multiple locations in different neighborhoods before scaling. Success in one familiar market doesn't guarantee it will work elsewhere. You also need operational systems strong enough to run consistently across many sites.
The best franchisors are going to do testing. And what that means is don't franchise after one location. Open a second location, open another location in a, you know, somewhere else in the city or even in another town in your state so that you're getting different demographics. You're testing, is this great? It's viable in my neighborhood that I grew up in where I know everybody and, you know, we have a great business. But when we move it to other areas, other demographics, is it as well received? So you want to do testing. You want to also be able to have systems in place that don't just work in a single location, but that work across owning multiple locations.
