April Porter warns entrepreneurs not to rush a second location just because the first is profitable. Instead, identify what's working, fix the gaps, and aim to 10-times your current model before expanding.
So when you are in that situation where you're feeling like you're having some success, one of the biggest mistakes I see people make is that they get a taste of profitability and they're like, oh my gosh, this is working. Well, I need to open up number 2. And they wanna dive into that second one thinking the— it's gonna be the exact same experience and double those profits. And in that situation, It may be better to slow down and say, okay, now that we're profitable here, how do we 10 times that? How do we do more of what we're doing right? How do we tweak what we're— what still has some gaps? And let's 10 times that. That might actually be a better avenue to growth than another location.
