Marketing is like dating: build a relationship before asking for the sale. Don't propose on a first date. Walk prospects through contact, conversation, recommendations, and closing at a pace that feels natural.
And the last thing about marketing that I'm going to share— marketing and sales is like dating. Don't try to get lucky before you even go on the first date. Oh, hey Susie, nice to meet you. We should sleep together, right? Of course you wouldn't do that, but it's done all the time in marketing. We got to build up the relationship just like dating works. Marketing's goal is to get the prospect to the next most logical step. Get them talking. Now that they're talking, are they open to recommendations you may have or suggestions or things they could think about? So you move them along this path. The goal is to get them to the next logical step. There is a bit of an art to knowing like, let's go slow and I don't want you to feel like I'm trying to jump in bed with you right away versus I can see you're ready to go. Here's the deal. This is how it works. I know it can be taught because we teach our team how to do this very successfully.
