Build trust with prospects by creating consistent educational content around topics people search for. The speaker calls this digital real estate and recommends 5-10 hours weekly on blog posts, videos, and articles. It's generated 500-600 leads per year for their business.
Another thing with marketing that I needed to do was build this digital real estate of topics. You can figure out what things are being looked up, and then you create content that answers that exact question or is directly related to that. Building digital real estate is gonna allow a prospect to start building trust with you, and once they find that your information is valuable, they will keep coming back to you for more information. Because of the trust. So how do you do this? Consistent blog posts, videos, guest articles for other people, reports, anything that educates works just fine. But the secret to this is being consistent. You're looking at probably 5 to 10 hours a week, but it is a time investment that I believe will eventually pay off. We at this point get more than 50% of our new leads from this digital real estate stuff. And so that's roughly 500 to 600 leads a year because we've been consistent over the years.
