Ryan VaughnCOO of Incite Tax & Accounting. Ask me anything about your taxes.

How Craig raised his company prices without losing customers! #madlab #incitetax

13 Jun 2024 · 1 min

Watch on YouTube

0:33

In this segment, Craig explains how his gym implemented a 15% price increase by avoiding the common advice of sending a generic group email. Instead, each client received a personal phone call and a one‑on‑one sit‑down with a coach to discuss the change. This individualized approach resulted in minimal churn—only one client left out of roughly 317 members—demonstrating that transparent, personal communication can mitigate the negative impact of a significant price hike.

Chapters

or 15% price raise last year that we had to do. And I made one phone call, right? And I see these things, like advice columns out there, like, you're gonna raise your rates, how do you do it? And most of them say a group email. I mean, you couldn't do it any worse than that. Here's, you're getting a price increase of 15%, here it is in the email. Our gym, every client got a personal conversation and a sit down with a coach. And, uh, explained what was up, you know. And we lost one person out of 317 or something like that, right?