Ryan VaughnCOO of Incite Tax & Accounting. Ask me anything about your taxes.

Onboarding Clients: Mathew Park | Incite Tax | InciteFUL

19 Jul 2024 · 1 min

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In this brief segment, the speaker highlights a common oversight among gym owners: neglecting new members after initial sign‑up. He stresses the importance of continuously nurturing members throughout their first month using multiple touchpoints—personalized emails, SMS messages, front‑desk greetings, and class‑level interactions. Simple gestures like addressing members by their first name at the front desk can create a sense of belonging. When these subtle, consistent engagements are executed correctly, they not only improve member retention but also translate into increased revenue for the gym.

Chapters

Most times, all gym owners, when they first onboard a member, they kind of forget about them for a bit. No, you want to keep nurturing them with an email, with an SMS, with things at the front desk, with how they're being talked about in classes if you have classes, or at the gym on the front desk. Using their first name when they walk in the door from the front desk is a huge like, oh, they know my first name? Oh my gosh, I should know my friends here. All these subtle things in the first month of NowThem will actually generate revenue if done properly.