KPIs are metrics that show what's actually driving your business, not just the end result. Revenue hides the real drivers: how many leads you get, what percentage convert to sales, and how many services you sell. Track five to seven of these leading metrics on different schedules—daily, weekly, quarterly—to stay on top of what matters.
Today I wanted to go over key performance indicators, often referred to as KPIs. KPIs and key performance indicators are what they say. They're indicators that around some sort of key component of your business that are going to tell you how how things are performing. Now, key performance indicators are important because if you do them the right way, they are the, the root, they are the cause of the many effects in your gym. Sometimes we end up tracking something that really is the effect of something else. For example, while I love looking at top-line revenue, And I think it's great to look at, and you want to see a healthy trend. Overall, top-line revenue doesn't tell me anything really about what's going on, because income is the effect of how many leads am I getting, how— what is my conversion percentage on those leads, what services am I selling. So all of those would be better things to track than where revenue if I'm looking at trying to track the overall financial growth of my gym. So that's— I just wanted to share with you briefly, that's what a KPI is. It's a key performance indicator. We have other tip videos that specifically will talk about some of our favorite, but overall this was just a general introduction. We believe you should have KPIs, no more than 5 to 7. And some of these you might be looking at once a quarter, some might be a daily KPI. There's no right or wrong, um, but you want to be efficient with it. So anyways, KPIs, they're good. Do them. Have a good day. Oh, and of course, if you like this tip, share it with others and subscribe to our channel. All right, now you can have a good day.
