Short excerpt from a YouTube video (Sachin Patel) advising service providers to align their messaging with each client’s core values (e.g., time vs. money vs. frugality). He gives examples: billionaires value time, cost-conscious clients value affordability and lasting results, and messaging should preempt client behavior (e.g., switching practitioners).
Your clients can only value what you do if you have the same values. If your values are different, if your client doesn't value money because let's say they're a billionaire, then emphasizing cost is wasting your time. They probably value their time. Now, somebody who doesn't have time, we present to them how we save them time. And somebody whose value is, you know, spending money, you know, righteously and frugally. Well, we need to emphasize that, hey, our values at our institute are to create affordable, lasting results for you. So this is the last program you ever use. Instead of bouncing around from practitioner to practitioner, doctor to doctor. Right. So we can preempt that.
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