Common Practice Building Strategies - Overrated or Underrated?

Hello, my friends, and welcome to Perfect Practice. I am so honored to host you today. And we've got a very, very important conversation that Aaron and I are going to have. And I am so thrilled that you're joining us today because you're going to learn about the things about building a practice, strategies that you've all heard of. And what we're going to do is we're going to break down if these strategies are overrated or underrated. But before we get into that, let's set an intention. Aaron, what's your intention for today?

My intention is to uncover the truth, you know, just based on your experience, maybe things that I've seen, and just to help people see things from a more nuanced lens. You know, everything's black and white. So that's my intention. How about yours?

Okay. Awesome. My intention is, is to answer these questions that people have in their minds right when they're building their business and shed some light in terms of what's important. Maybe some things are important, but they might be important in later stages of your business. And maybe some things are more important early on in your business that we may be potentially missing. So my intention is to hold space for clarity for practitioners that are listening. And I want each and every one of us to give ourselves permission to forgive ourselves. You might be overemphasizing certain things in your practice that may make you feel like you're spinning your wheels. So just forgive yourself and start with a clean slate. And my intention is also to help people figure out what they need to focus on and what's the next stepping stone that they need to step on to move forward and in the right direction and help more people. Ultimately, that's our goal, right? The purpose of building our business is so that we can help more people and we don't want to be in our own way or we don't want these preconceived notions to prevent us from helping as many people as we can as quickly as we can. Because as you and I both know, for most people, time is not their friend. Time is working against them. And each second and each minute, hour, day, week, month that ticks by is actually a detriment to them. And so hopefully we can get practitioners more successful faster so that they have the ability to be of service to people sooner. Awesome. So let's get right into this, man. I know that we've got a list of things that we want to do. And, you know, I think our objective here is to be, you know, self reflective, to Figure out, you know, what are the things that really move the needle for us in our practices. And, and perhaps, you know, what are, what's the guidance that we're giving our clients these days? I know if you asked me these, some of these, to speak on some of these things ten years ago, my responses may have been different. And so we want to make sure we're giving what we would do today. So the perspective I'm going to give clients and people who are listening is what would I do today, knowing what I know now, not thinking about what I did, but what would I do now if I had to start from scratch or reinvent my practice or make some adjustments in how I'm showing up in the world? So I'll let you fire away and then let's dive right in.

Yeah, my, my, my idea for, for doing this was to play a little bit of game, right? It's a bit of a game. There's no right or wrong. So, you know, we can, these are some of the strategies that I hear the most from people who are starting to go off on their own and they think this is the conventional way of doing things, this is the way to do it. And like you said, these are, these are things that I might not do the same way if I were to start today. And so we just have some fun with it. So I'll share the business strategy and I'd love to hear your take on why you think it's overrated or underrated.

Okay, let's do it.

Yeah. The very first thing that comes up when someone's starting their practice or ready to grow their practice is a website. They think I need to build a website. So is that overrated or underrated?

Yeah, great question. So what we encourage people to reflect on is if, if I think a website is important, but I think it's also overrated because people think that if I put my website together, out of the billions that are out there, I think we have to look up the stats. You can fact check me on this, but I think there's like over a billion websites that are out there. And your website's only as good as the traffic that you send to it and the quality of the traffic that you send to it. So I can only think of maybe a handful of times where I've actually sent someone strategically to my website. What I like to encourage people to do is have a. You should have a website, but it should be simple. You know, we encourage our clients to have a simple one page website because that allows Somebody to go there to learn a little bit more about you, see your process book, an appointment, maybe see a few case studies and testimonials. And that's all they need to know, right? You're going to build a nurturing relationship with them, not through your website, but, but through the journey that you take them through. And so to me, what's actually more important and more powerful than a website is a landing page that starts their journey where they can join a 30 day program, a seven day program where now you've got their email information and contact information to continue putting education and really more education than information in front of them, to position yourself as somebody that can be of service to them. So, so building out a, you know, you know, a blogging website, unless you love blogging, I don't encourage people to do that. So for a lot of people keeping it simple is really the rule of thumb. And we have actually a great like one page website template that we adopted from Digital Marketer. So it was a four hour training that I took and they listed out, here's the things that you need on your website and the order in which you need them to be in. And you can audit your website, you know, using this formula to see, hey, if I do have a website, does it meet this criteria? Does it have the things that it needs to get people to know what that next action step is for them? You know, a few things to consider with a website without getting into the weeds here is you should have a pixel on your website. You know, whether it's a one page website or a fancy website so that you can retarget people. So anyone who's been on your website for pennies on the dollar, you can retarget these people through Facebook or other means like Google for example. So websites should have some very basic functionality to it. But it's not something that I expect people to spend months and thousands of dollars building out unless they're at that stage in their business. In the very beginning you just need a simple one page website, something that you can literally build over the course of a weekend. So you've, you've got your, you know, your, your digital real estate, so to speak, and people can find you should they need to. But where you're driving traffic and sending traffic to is very rarely going to be your website. It's going to be to a lead magnet that is specifically designed for the audience that you're trying to help and support. Because you know, sometimes your website can be overwhelming, right? It can be, there can Be too many calls to action or too much going on there. And so we want people to keep it simple, keep it clean, keep it specific and make it very clear to people what their next step is. So I think a big fancy website is definitely overrated. And I think a one page website is underrated.

Great answer. I totally agree. Because when I think about it, what's the first person they're looking to solve their getting help with their blood sugar? They're not going to go to your website, Dr. So and so, you know, that's not the first search they're going for. They don't know that's the destination even. But I like that you emphasize that it's traffic that's the important thing. The eyeballs do they know your website even exists?

Yeah, I've heard so many countless stories of people spending lots of time and money building out their website and then they're like, this website doesn't work. And I'm like, are you sending traffic to it? And they're like, what's traffic? So that's the missing link, right? We've, you know, in fun fact, like for our mentorship, which we've been running for many, many years, we don't even have a website, right? We've got a product page that describes our services, but we don't have a website that we send people to. We've got a pixelated product page or sales page that describes our offering to people. And some people might consider that a website, which it is, it is, it is a page on the Internet. But it's not just this generic homepage that we have. It's very specific traffic that we're sending there in order to move people towards an action step that we want them to take.

So in short, websites, at least in the beginning and even pretty intermediate in someone's business, is overrated.

Yeah, I would say so. I would say so.

Okay, on to the next strategy. So this one comes up a lot. Referrals. Overrated or underrated? This might be a little tougher one.

Yeah, I think, you know, referrals are probably underrated. And the reason I say that is because somebody, if somebody has gone through your process and they're happy, they should be so happy that they want to tell other people about it. Right? That's really the measurement of whether you did your job or not. Sending more traffic or making more sales to a process that people aren't excited to refer to tells us where the problem is. So we should be having or experiencing at least 30% of our new patients or new clients, ideally coming from referrals, because that tells us that people are happy with the results. They can't stop talking about it. People are witnessing the outcomes that they're generating and they're happy with the, the experience that they have. One thing that I've said for many years is people don't refer based on results, they refer based on experience. So we have to use our referrals as a metric of did we create a meaningful experience for people and can they see themselves going through this process again? Can they see their colleagues, their loved ones going through this process so that they can experience the same benefits? Many times? We've probably, I'm sure many practitioners here have created amazing outcomes for people and then we're kind of left scratching our head as to why, why am I not getting more referrals? So then don't question your process, question your or outcomes. Question the experience you're creating for people. Is it memorable? Are you going the extra mile? Oftentimes the extra mile is simply an inch. And if you're not getting enough referrals, then I would, you know, just tap into that. What could we do a little bit different? Sometimes it's a matter of asking or creating a focus group and asking people questions. Right. You know what, what would it take for you to tell everyone and scream from the rooftops that this is where they need to go? It might not be what you think and it's going to be different for each practice, it's going to be different for each avatar. But what is it that people are looking for and what experience and journey do you have to take them on to make them hyper referrers and really ambassadors and stewards of your brand. That would be the ultimate question. So referrals are probably, in my opinion, very much underrated. That should be our primary focus. That's the holy grail, is to move to a referral based practice. As an example, you know, with Living Proof, we've spent pretty much $0 on marketing and, you know, we're consistently getting referrals that are coming in on a weekly basis. That keeps our team happy, it keeps our clients happy. And people are very grateful to refer because of the experience and the outcomes. We have to have both. We have to have an awesome outcome, but we also have to create a great experience. Now here's the thing that's important for practitioners to know. Because people refer based on their experience, they can refer immediately. Right? If we're relying on them to create an outcome, to refer, then that Referral may not come until six months from now. Right. Or a year from now when that person achieves whatever their definition of success is. But if we create an awesome, enjoyable experience for them from the package that they get, from the follow up that they receive, from the intentionality of how they feel or the feeling that they get in working with you, that's going to be an opportunity for them to refer immediately. They don't have to wait until they get an outcome. They're so sure that their friends and family are going to benefit from this that they can start referring immediately.

I like that perspective. And can I share a slightly different experience I've had with referrals, but with the caveat, I think everything you said is absolutely true. I would say it's overrated if you have not developed a process or an experience to make something of those referrals or if it's, if you haven't communicated clearly what is a good referral. Because sometimes if you're looking for referrals, you go to a networking group and you're not clear about who it is you're trying to serve or what experience you're trying to deliver. Oftentimes you'll get people sent to you who are not actually a good fit or they have like, why am I here? Someone just said I. You ever experienced that when someone refers someone to you? But like someone just said I should talk to you but I don't know why and it's, it's a little harder in that situation then you, you're starting to be in a sales, you're trying to sell someone and convince someone. So oftentimes in that case. So that's all I'll say it. In certain situations it's overrated if that's your only strategy. But everything you said I think is absolutely true because I definitely had patients, you know, who referred like 10 patients like to based on their experience. So I've seen both sides. As long as you have the right process in place to make the most of it.

Absolutely great insight.

All right, next on the list, overrated or underrated social media.

The way I look at social media is like icing on the cake, not the cake itself. So you know, social media is what some people will see on the outside, right? Just like the frosting on the cake or the decorations on the cake. But usually people, when they eat a cake, they avoid. Right the frosting, they avoid the icing. Right. They, you know, if they're, especially if they're health conscious. So we, we want to have A good social media presence so people can find us. It's easy for people to connect with us and relate with us. However, we don't want to use that as our only source of new clients. Right. We want to still make sure, just like I was today, we're getting out in the community. We want to make sure that we have real life in person connection with people. We want to join other business networking groups like BNI for example, or Toastmasters, or join a community. What's a hobby that you have? One of the things that I found really interesting is no matter where you go, people are interested in their health. So you could go to a woodworking class and you would be of benefit to those people, Right. Every single person there. You have a common, you know, thread or a golden thread that aligns you, which is woodworking. But guess what, you also have another golden thread, which is health and wellness. Everyone wants that. So, you know, don't hide behind social media. Don't use that as your only way of putting your message out there in the world. Get out there and connect with people in community. Right. What would you do if you didn't have social media? How would you build your business? Right. You'd out there networking with people, maybe connecting with other businesses, maybe patroning other businesses, connecting with other entrepreneurs. So I would say that the real cake is those real life connections and the icing is sweet, but it's not the cake. So it makes things look good and makes things look polished. But we want to really focus on the cake, not the icing. So social media is great. I think it can be overrated if it's our only source of, of connecting with people. And then in some businesses that might make a lot of sense. However, in our business of helping people get well, I mean, who better to help than people locally in our community, right. And you know, there's so many ways that we can connect, you know, with people that are local to us. So I would encourage people to do that.

So social media just amplifies the stuff that would happen in real life.

Yeah.

And hopefully, hopefully that that's the case. Hopefully it's not masking a bad cake. Yeah, hopefully the quality, the cake is quality. Can't cover up a bad cake forever, Right?

Exactly. Can't put lipstick on a pig, right?

Yeah, exactly. Can't put icing on a bad cake.

So. So yeah. So I think in many ways it could be overrated if it's our only source. However, do not underestimate the power of social media. I can, I can honestly say that there's been many doors that have been opened up for me because of my social media presence and perhaps these people would have never heard of me or maybe it would have taken them longer to find me and connect with me had it not been for social media. So I'm not saying it isn't powerful, but there's nothing more powerful than in person, local connections with people who are like minded. Right. And you know, I don't want, I don't, I never want people to think, think that that isn't immediately and always available to them because to me, nose to nose, toes to toes is probably the most powerful way of connecting with people.

Nothing beats a good hug. There you go.

Exactly.

Okay, next on the list, overrated or underrated communication skills. So it's kind of a broad one, but communication skills, broadly.

Yeah, you know, this is a good topic, right. And there's a lot to unpack here. I would say that it's underrated. So our ability to communicate and articulate is probably the most important skill set that we have. It's what, you know, it's what separates us from all the other animals on the planet. Right. Is this complex set of communication skills that we have, not just our body language, not just our facial expressions, our voice, our tonality, but also in understanding how that other person wants to be communicated to. So a framework that we use, and I know you're familiar with this, Aaron, is the DISC framework. Because just because I want to be communicated to a certain way, it doesn't mean that you want to be communicated to a certain way. So knowing this about the other person and being able to clue into what this person's needs are, what do they need to hear? What aspects of your program or process do need to be emphasized for them in order for them to lean in and really hear your message and, and feel like you're really speaking to them. And for them, that's very important. Now communication is also our copywriting skills. And so, you know, that's an important skill that we really have to develop as well. A lot of times people will say, satchin, do you have a copywriter that you can recommend? And then my question back to them is how do you know if they're writing good copy? Right. If you're not, if you're not good at recognizing what good copy is or you don't have a framework or a way of measuring it, then how do you even know if the work that they're doing is good? So I always tell people to develop that skill yourself. And my friend Jennifer Hoodie has great frameworks like the five Cs for example. I know we've gone over that, so don't belabor that here. But using frameworks, you can actually become better at articulating and communicating your message, so it lands for other people. And I always invite people to become better themselves instead of outsourcing that communication. So it's, you know, our verbal communication, it's our inflections in our voice, it's our body language, right? 80% of communication is non verbal. It's also our written word, right? Our emails, our social media copy, the email responses that we send to our clients. These are all very important skills that we should develop in our business and they are going to be in most instances underrated by people. Right? It's easy for us to get caught up on how things look, but what things say is more important. So an example, when you have a website, there's three people involved in building a website. There is a developer who makes sure the website actually works and you know, it displays on mobile and different devices and browsers the way it's supposed to. There is a graphic person who makes it look pretty, and then there's a copywriter. And the person that gets paid the most, believe it or not, is the copywriter. Because what your website says is sometimes far more important than even how it functions. If your website says the right things, then people will almost forget or forgive. If there's a broken link, they'll contact you and say, hey, this link is broken. How do I get in touch with you? Because I like what I'm reading here. But if your website doesn't say or doesn't compel the client to take that next step, then it doesn't even matter if your links work or not, because it's not speaking to them. And that is really boils down to how well we communicate what it is that we do. I also like keeping things super simple. So metaphors are an excellent way for us to communicate, especially as practitioners when we're trying to convey complex ideas. How can you make it simple for that person to understand so that the light bulb goes off for them? A simple example. There's plenty that I can give. But a simple example is we all know people bounce around from diet to diet. The simple thing I ask them is, hey, does putting better fuel or premium fuel in your car make you a better driver? The answer is no. It's possible that eating a healthier diet doesn't mean that you're going to have better health. It definitely sets the stage. We have to learn how to drive in order to fully leverage that food. Right. In order to fully leverage that fuel where it actually makes a difference. So metaphors like that really help get the point across really simply for people. And now it's a matter of, can we communicate that to them and make it simple? Because if we can explain things in a simple way, then our clients feel empowered and they feel smart, and they can actually go back and explain it to somebody else. They can go back to their spouse and explain it, hey, it's like this. Or they can explain it to their children. Albert Einstein said that the greatest sign of genius is if you can take something complicated and make it really simple for people to understand. I find that metaphors are an excellent way for us to communicate complex ideas that are relatable for people. Car analogies are great. You know, tree analogies are great. So, you know, find. Find out what you need to do to communicate to your client in a way that they're, you know, they're receiving that. Right. And they just get it like that. So in my opinion, I would say many practitioners underrate the power of communication, whether it's public speaking, whether it's written word, you know, whether it's how they write, present their emails, or even if it's understanding the communication style of the individual that we're trying to get this message across to.

Communication Steel is way underrated.

Way underrated. Yes. You can't outsource it. Right. Because eventually they're gonna have to have a conversation with you. Yeah.

Whether in, like, seeing you as a client, you can't outsource. You can only outsource so much.

Right.

And even when you hire someone, if you can't communicate what your messages to the people helping you, I. I've been there. Right. I've struggled with that. And they can't make magic happen by themselves.

Right, Exactly. Or. Or it might be magic in their eyes.

Right.

But if you're not communicating correctly, the expectations aren't managed or communicated, then, you know, that could lead to, you know, disappointment.

Right.

For both people. So that person's putting in the effort based on their level of awareness. And if you're not communicating what the end result should look like, then of course, it's going to lead to frustration for you as well.

I think we. I'll make a note. We should unpack this communication skill thing, because this could be a whole conversation in itself, so. Absolutely, let's do that. Okay. Next on the list, business Coaching. How important is business coaching? Is it overrated or underrated?

Well, it depends on how coachable you are. So there's two skills that we have to have as entrepreneurs. We have to have teachability. So teachability is the ability to learn new information and we have to have coachability. So coachability is a feedback loop, right, that says, hey, here's a way to do this better. So no sense in hiring a coach if you're not coachable. If you're teachable, then go listen to a bunch of podcasts, read a bunch of books and start putting that into action. But if you're coachable, then it's imperative that you have a coach. A coach can help you find your blind spots. A coach can help you find the safest, shortest, most scenic way up the mountain because they've probably been there before. They can help you avoid the pleasure traps and the time traps and the money traps that are along the way. And they can help you stay focused. And having a coach, a mentor, can also help you stay accountable to somebody and to a process or a framework that has proven to work. I resisted coaching in the beginning because I realized I was teachable at one point. So I was consuming a ton of knowledge and acquiring it, but I wasn't coachable. And so it wasn't until I became coachable that hiring a coach made sense for me. And that truly transformed my business. Sometimes we're not coachable because we don't like people telling us what to do, or we're stubborn, or we're bullheaded, or we're just outright cheap. We're like, oh, I'll just figure this out on my own. But here's the thing. If you're trying to save money by not hiring a coach, do yourself a favor, hire a coach. Because that'll actually save you money. If you value your time, hire a coach. Like, if I were to give you an example, my son's really into basketball and he's actually quite the player. He's got some good handles, he's got an amazing shot. He actually beat his coach yesterday in a three point contest, which was super impressive. He hit the game winning shot last week at his game. So I told him, I said, devin, I'm going to hire you a coach so that you can develop these skills early on in your basketball journey, not when you're 18 and you've got six years of bad habits or tweaks that we now need to rewire. So the earlier you hire a coach, the better you can get and the Faster, you will get better, which I think is what we're all after. Right. We're all here to help more people faster. And if we can do that with less pain and suffering ourselves, then being coachable, I think is a powerful skill that we should, we should have. So coachability is a skill set. And I would say business coaching is very, very underrated. I always tell people it's almost like health coaching. Right. I wish you came to me sooner. I wish you came to me before, you know, stuff was going sideways. It would have been so much easier to help you.

So agree. Business coaching, underrated. As long as you're coachable.

As long. As long as you're coachable. Yeah, exactly.

As long as you're not expecting to pay a coach to do it for you or to, you know, snap their finger and make all the problems go away. Not, not the right mindset going into coaching.

Yeah. And one other thing I would say that, you know, kind of goes along with business coaching is you want to make sure that you also have a community. So what should come along with coaching is community of people who are on a similar journey as you. So that you have not just one person that's guiding you, but you have hundreds, if not thousands of years of experience within that community that can hold space for you, that can inspire you, that can hold you accountable, that, that resonates with you, that shares the same values as you. So I would say just a little ad lib here is that business coaching and definitely community is underrated.

Love it. Okay, next one. I know we're being, being mindful of time, so next one is continuing medical education overrated or underrated?

Well, it depends on what stage of your business you're at. Right. I think that there's definitely a stage where, you know, this is important some, for some people, it's absolutely necessary. Right. To maintain their license. However, it's important that we recognize that we probably already know enough to help people. So don't hide behind courses and webinars and all these things that are out there competing for your attention because you probably already know enough to help people. Now, if you're executing all the things that you know and you want to learn more, then by all means, knock yourself out. I will never discourage somebody from learning more because that's what we call life, right? When we're learning and growing, we're expanding. When we stop learning, we stop growing, which means we're contracting and dying. So be open to learning new things. However, don't use that as an excuse to not fully put yourself out there in the world and think that you don't know enough and think that, oh, when I take this course, then I'll put myself out there, or when I finish this training, I'll put myself out there. I would say put yourself out there as is, and then keep learning and keep growing and keep expanding. So it's underrated in some ways, and then I would say it's overrated if you're using it as a crutch or something that's stopping you from, you know, helping and serving people.

Totally agree. And I'd say it's over overrated if you think that is the only thing that will help you grow your practice. I mean, I've been there. I speak from experience. Right. It's like, the better I get at this thing, of course, people come and, like, come knocking down on my door for. For help and to work with me, and I realize it's not necessarily the case if people aren't, like, demanding it. Like, I'm not learning for a purpose. I'm just learning to fill up my brain.

Check off. Check off the CME box.

Check out the CME box. Yeah. And I think for a lot of us, we just love to learn, so we think, oh, this is what we should be doing. You know, just learn more and more and more.

Yeah, and here's the thing. The best way to actually learn is to teach others, right? So, you know, whatever you're learning, whatever new knowledge you're picking up, the best way to retain it is to teach it to other people. So I would say if you're not doing that, you're definitely underutilizing what, you know, continuing education and continued knowledge and growth has to offer you. And CME is like a small box when it comes to growth. Like, you could be listening to podcasts, you could be reading books, you could be, you know, you know, downloading YouTube videos and watching those. So there's lots of ways that we can continue to sharpen our skill set, but never let that hold you back from helping people.

Great advice. Okay, next couple here. Personal development. Overrated or underrated?

I think, you know, it's important that we develop ourselves. You know, the analogy I use is you're the trunk of a tree, and if you want to grow all the branches on the tree, you've got to grow yourself first. And this includes things like self care. Right. Building a callus around your mind, as David Goggins would say. You know, really finding gratitude and equanimity and being hungry but content at the same time. So we want to be our healthiest, sharpest, most loving version of ourselves as much as we can be. And for some of us, we may already have that and we may just sharpen that sword periodically as we need to. But I do think that it's important that we set aside some time each day to be reflective, to be in growth mode, to be quiet, to be in our own presence. If you can't stand yourself, we need to change that. Really learn to love yourself and show yourself you love yourself by taking certain actions that develop you. But again, at the same time, right. You know, there is a lot of rah rah and excitement with personal development. And so we don't want the excitement to come from the outside, we want the excitement to come from the inside. Right. So the last thing I want people to do is go to Tony Robbins, get all amplified up and they feel like, okay, I'm going to do something about this. And then three weeks later they completely fizzle out because they haven't developed a routine or a skill set that, or even a passion for what they do that magnetizes them and wants them to develop these skill sets.

I think it sounds like another icing and cake kind of situation.

Yeah, you're right.

This, this metaphor, this analogy keeps going. The gift that keeps on giving. Cake and icing. Okay, last one here. This one has gotten a lot of attention recently. Morning routines, especially like entrepreneurship morning routines. Overrated or underrated?

Yeah. So I think that this long, drawn out, like three hour process just to be able to sit down and do work is probably overrated. I think that if you study the most successful people, they're just get up and go. Right. They're amplified and excited and magnetized to what they are actually doing. And they don't need, you know, red light therapies and saunas and ice plunges and cold baths and all those things just to do that.

Right.

The excitement in their day comes from the work that they're actually going to be doing or getting that work done. Right. That gives them excitement versus, you know, spending, you know, all this time in the morning just to function. Right. That's anti, you know, that's anti resilient. Right. If you need to do all these things just to do your work, you're actually very fragile now. It's great to, you know, when you have time. I don't, I never encourage people to just get out of bed and have a stressful morning. Right. Sometimes that happens too. Right. So I encourage people to start Their day blissfully be very intentional, right? So have, have brief amounts of gratitude. You don't have to write a million pages in your gratitude journal. It could just be a few moments of gratitude when your feet hit the ground and have something intentional to start your day. So for me, it's, it's my. Could be my morning cup of amino acids and nootropics and things like that that I have. That's part of my morning routine. But that just takes minutes for me to, you know, to get into. Some days when I have more time, I will, you know, I will do the ice baths, I will do the sauna, I will do, you know, some of those other elements. But I think that having consistency is more important than having something that is long and drawn out. Because what that does for a lot of people is it serves as a crutch or as an excuse to. And they essentially avoid and procrastinate from doing the work that they actually need to do. Right. If you need to do all these things to send that email you don't want to send, then you're probably, you know, there's probably other things that we need to work on. We need to probably work on, you know, our psychology more than our morning routine. Now that isn't to say that, you know, getting some time outdoors isn't powerful and beneficial. So there are certain biological needs that we have to set ourselves up for success. But it doesn't have to be, you know, a thousand things each morning just, just for us to function. So I encourage people to find that balance and find calmness in the morning, find stillness in the morning. That might mean waking up an hour before everyone else does so that you could have your own time to yourself. So I think a morning routine should be something that makes us feel calm, makes us feel relaxed, but doesn't, you know, require us to have all this equipment and in order for us to, to get going. Right? Because when you're traveling, what are you going to do, right? Like if you don't have your ice plunge or your sauna or your red light therapies and all these things, you got to get up and go and function. So I would say that, you know, find what works for you, but it, it doesn't have to be long and drawn out and excessive and something that you can't reproduce anywhere you go.

Let the work be the morning routine. Yeah, I mean, I think one thing that I think summarizes what you said. I was actually just outside right before this, standing in my lawn, and I just Remembered the phrase, you know, minimum effective dose. It takes me one minute to go outside, get some sunlight, and I feel like I'm activated now. I can, you know, hop on this, this call together.

Yeah. And I think, like, part of it, too, is not just charging ourselves up for the day. So some people will have a morning routine where, like, their morning routine is very calm and peaceful, and then the rest of their day is chaotic and erratic. So many of us may need to have some sort of routine to, you know, maybe. Maybe not even a routine, but a strategy to help us get from meeting to meeting to meeting. Don't think that, you know, just because you did something in the morning, you exercise in the morning, did your breath work in the morning, you know, did your mindfulness in the morning. How do we carry that into the rest of our day so that we're mindful and we're present and we're energized and we're breathing correctly throughout the entire day and we're moving throughout the day, not just in the morning. So I think, you know, if we just do those things in the morning, I would say that they're overrated. It's underrated not to carry those things into the rest of your day.

Amazing. Well, I'd say everything that we covered here was definitely underrated. And so everyone should review this and listen to it again. A lot of good nuggets.

Thanks, Aaron.

Thanks.

Yeah, no, great. Great session today. I really enjoyed it. And for those of you that are tuning in, thank you for tuning in. We appreciate you. We'd love to hear your thoughts. Right, what's overrated and underrated for you? We went through a bunch of things today. We covered websites, we talked about referrals, we talked about social media, communication skills, business coaching, education, and knowledge accumulation. So a lot of these things are important attributes of our business. Some of them are overemphasized, some of them are underemphasized, and some of them are tools to help us grow, and some of them are tools to help us procrastinate. So we wanted to cover those things today to help you continue to grow, to continue to put your message out there. Each and every one of you has a powerful gift to share with the world and. And it is my honor, and I know Aaron's honor, to be of service to you. So if you haven't already, please get a copy of my book, Perfect Practice. It's absolutely free. You just got to cover the shipping. You can go to the links that we'll share below, get perfectpractice.com tune into our podcast. So we've got some great episodes, over 115 episodes now where we interview some of the most impactful and powerful people that have helped me grow my business and helped our community grow their business and, and, you know, join our upcoming business intensive. So we host a three day business intensive called Perfect Practice Live, where we share our proprietary process with you freely and openly over the course of three days. And we share with you how other people are winning and, you know, really expressing their beautiful gift that they have with other people, which is to create health for them. And we also have a free community where we share powerful tips and insights. So you can find us on Facebook there as well. Aaron, anything you want to share in closing before we wrap things up?

No, I just want to thank you for sharing your experience and I hope this is beneficial to anyone out there so they don't make the same mistakes that maybe you and I did.

Awesome. Well, thank you so much, my friend. And thank you all for listening in and tuning in. We hope you found this helpful. And here's to your journey to be of service and to help as many people as quickly as you can. The world needs you now more than.