Short talk by Sachin Patel arguing that client referrals are the true measurement of service success. He recommends that at least 30% of new patients/clients should come from referrals, and emphasizes that people refer because of their experience, not solely results.
At least 30% of new patients or new clients should ideally come from referrals.
If somebody has gone through your process and they're happy, they should be so happy that they want to tell other people about it. Right. That's really the measurement of whether you did your job or not. Sending more traffic or making more sales to a process that people aren't excited to refer to, you know, tells us where the problem is. So we should be having or experiencing at least 30% of our new patients or new clients, ideally coming from referrals, because that tells us that people are happy with the results. They can't stop talking about it. People are witnessing the outcomes that they're generating, and they're happy with the experience that they have. One thing that I've said for many years is people don't refer based on results, they refer based on experience.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
