How can you establish yourself as a genuine influence in the market?

And I want to share a formula with you that I learned from Simon Bowen. It's called the marketplace Sage. This is how we want to position ourselves in the marketplace. The Sage has four key characteristics. They have a cause. Right? We all have a cause. Raise your hand if you have a cause. And this is the hill you're willing to die on, right? We all are. I know that they have character. They have integrity, right? Unwavering integrity. They have a unique capability, something that makes them stand out from everyone else. And they are committed. They are all in. My most successful clients that I work with are all in. And that's going to be the case for you as well. Not the people that have one foot in, one foot out. If you're the sage, you are all in. You can't be a part time sage, right? There's no such things. Yoda's not like a part time sage. He's full time. He's all in. There's four different ways that we can sell. And if you see a little camera at the bottom there, it means take a picture of this. But we're going to send you all the slides. Is that okay, jj? We send everyone the slides. Okay? So there's four different ways to sell. A vendor sells based on price. A vendor sells based on price. A thought leader sells based on, I know more than you. A hero sells based on, I am stronger than you and you need me to save you. Many of us, including me, tried to play hero for a long time. I thought it was my responsibility to save this patient. So the hero and the thought leader sell based on ego. They either know more than you or they're more powerful than you. The sage, on the other hand, sells based on presence. The sage sells based on profound wisdom and simplicity. The sage doesn't sell with pressure. They sell with their presence. They have a magnetic personality, a magnetic, coherent vibration that draws people in.