How FDN Is Changing The Functional Wellness Landscape with Reed Davis

Hey, friends. Welcome, welcome, welcome. I am super excited. Aaron and I have a very special guest today, A dear friend of mine, a mentor of mine, somebody who's played a very influential role in my life and my career. Reid Davis is here from fdn. Welcome, Reid. How are you today?

I'm doing fantastic, Sachin, and thanks for having me on. Nice to see you, Aaron.

Great to see you, Reid.

Aaron, how's your day going so far?

I'm loving it. It's the first official day of summer. Right. And it seems like the Seattle weather has just turned from little drizzly to perfect.

All right.

Clouds got the message, eh? Yeah. I was going to bed last night and it was like 10 o' clock and it was still bright outside and Deepa reminded me, yeah, hey, today's actually one of the longest days of the year and now the days get a little bit shorter. So for those of you that were complaining the days aren't long enough, you know, they're only going to get shorter from here on out until, until December at some point. So make the most of today and each and every day moving forward. You know, I'm traveling today. I'm going to Salt Lake City and then going to Park City for a mastermind. So I'm super stoked about that. Aaron, what's, what's your week looking like? What are you excited about this week?

Well, I'm excited about our upcoming event. We're working hard at it and you know, I'm, I'm heads down working but maybe I'm definitely going outside in between. That's for sure.

Yeah, set up a, set up a little chair outside. And Reid's joining us from San Diego. Reed, you were mentioning, mentioning earlier your mom's over so that's super special. Getting to spend time with your mom. And you mentioned how old she is. Do you care to share?

She's very proud to be 92 and going strong. She's just written her sixth poetry book. I'm actually going to have her on one of the events I do for my students this Friday and have her read some of her poetry because I'm always talking about my mom and now that she's here in San Diego with me. And by the way, Aaron, I'm glad you're having a sunny day, but we haven't had a cloud in the sky since for weeks. I can't remember the last time we had any rain or clouds or anything. Just every day. And it is the longest day of the year today, so we enjoy these amazing sunsets at 8, 8:30 at night, whatever time it is. And everything's looking really good, Sachin. Thank you.

All right. Awesome. And congratulations to your mom. That's super exciting.

Yeah, she's. She's amazing. She. She writes from the heart and she's a brilliant woman. Anyway, so her, you know, it's good poetry. She goes around to these senior centers reading her poetry. You know, she's a sort of a little old English lady and she does a little hop and skip when she. When she gets on stage or whatever and reads very dramatically. It's all, you know, super, super cool.

Amazing. Is she a client of yours? Does she practice?

Yeah, you know, she did some of the lab work and the diet things years ago, so 92. I remember her, one of her doctors telling her, whatever you're doing, keep doing it. You know, some physicians, they. They're not really what sure is going on in the natural world, but when their patients, who they care for and want to see do all show up and they need less medication or they get the kid off of med. And they're thrilled. They're as thrilled as we are when that happens. And so keep doing what you're doing. And she's. She's doing it. I mean, I. I live on this property that's all hills and rocks and valleys and stuff, and I've developed a lot of my landscaping. We took her all the way down the rocks out to this remote kind of fire pit and that we have, and then she. And she walked all the way down, all the way back up, no cane. You know.

I love that. I mean, you know, who better to be able to help and serve with your message than your mom or your dad or someone that's really close to you that, you know, really means the world to you, who brought you into this world, so to speak. Right?

Yeah, she's been talking about that, you know, on the day you were born. Da da da da da. She's got. Got funny stories, you know, going all the way back. And my wife have a new wife for the last couple years, and she's. She's learning a lot about me. Some of it I'm not so sure I wanted her to know. But what, you know, moms, they're straight up on, especially at 92, they have no, no pretension. It's just this is the way they saw it, and that's the deal.

Well, they got to get that song out of them, right? They got to reveal your deepest, darkest, you know, secrets so that the stories live.

Yeah. Yeah. If you're in a relationship, talk to the mom. You'll. Then you'll really know who you're dealing with.

Well, as we're all kind of aware, anyone who's tuned in right now, there is this concept of a looming recession that's taking place. And Aaron and I a couple weeks ago talked about how to really navigate through what's to come. And of course there's uncertainty in what's to come. However, what I love about the conversation I'd love to have with you today is how you're helping practitioners. Like what, what is your mind frame? And before we even get into that, in case somebody's living under a rock and doesn't know what you do, why don't you tell us first what it is that you do and, and tell us a little bit more about fdn.

Well, thanks. Yeah. I teach health coaches and health entrepreneurs and practitioners of all walks of life how to use functional lab work to identify entire constellations of healing opportunities so you can act upon them with all natural drug free solutions. So we simply find out what's really wrong and help people fix it. And So I started 23 years ago, noticing that the patients coming in our office had all been to six or eight practitioners already, or 10, and they weren't better yet. And I personally had never really been to a doctor before. I didn't know what the system was like, but I assessed real quickly that it's a failed system and I decided I'd be the last person they needed to see. Now that's naive as hell, but I thought that I would give it a try. And I was sincerely interested in people's health and my own too. So I went on this journey of discovery and running labs and running labs. And I soon became a guy that ran more labs than anyone else in the country, including doctor's offices that had five doctors working there. At some point, probably after 10 years of that, I decided to teach. I teach this course, it's called fdn, Functional Diagnostic Nutrition. Now Sachin and even his wife is a part of this community of people who work all over the world. There's no geographical boundaries and time is your own because you can set your own hours when you're the boss. It's a great thing about being the boss, you know, and help people.

I love it. So, you know what's really fascinating to me is we have this really bloated healthcare system which we've invested billions upon billions, if not trillions of dollars into and it still doesn't solve People's, you know, challenges, things that seem so obvious to myself, to you, Reed, to Aaron and the students that you've trained, including myself. It's one of the first things I did when the pandemic hit was I reached out to you and I said, hey, I need to become an fdm because I can see where the ball is rolling, and I need to diversify how I can help people. And I also need to have a global approach that can reach people anywhere in the world. And that's one of the things that I'm so grateful for, that FDN has done for me and many of the practitioners that we coach and train. So thank you for creating that, and thank you for creating maybe without even necessarily the foresight of what was going to happen, but kind of knowing the direction that healthcare was going in, where we need to make it more affordable, we need to help people get to the root cause, we need to make it less capital intensive, and we need to make sure that anyone who is passionate about being in this space has an opportunity to be in this space. You know, you've probably heard countless stories of people saying, you know, that med school bus or that train has left the station, or that chiropractic or naturopathic train has left the station, and now they're stuck being an accountant, even though they're so passionate about being healthy. And you have created a system that gives people a second life and an opportunity to be of service in a way that's meaningful and powerful for them. So I absolutely love that and I love to know, what are you saying to your practitioners right now? What's the messaging around this? Let's call it a recession, for lack of better term. But what's the messaging in your community around this? And what are your practitioners doing to best serve as times change?

Oddly, it hasn't changed from day one. Even though today's the times are different than it was 23 years ago. The message is the same. Remember I told you people coming in had seen 10 practitioners. I was disgusted that they were giving control of their health to someone else. And today there are lots of powers that would like to have control over your health, and you can't let it happen. You've got to maintain control over your own health, and that way you can help others get control over their health. We the people need to be in control. The labs you can run and who owns the data? Who owns lab data? The person whose data belongs to. It's my data, it's my saliva, urine, blood, stool, whatever. Anything that that reveals belongs to me. And I can use that data any way I want. And that's how I get control of my health. I have my own way of looking at that data, you know, and it's. By the way, it's important to realize these labs, you know, they don't care about the diagnosis either. They just want to produce really good, solid data that we, the people can use. See, so it's that kind of data first. Then a doctor might look at it and say, oh, well, here's your diagnosis. Well, before that, the data is just telling us things about ourselves, what's going on inside, and we can act upon that data in a natural way. And so that's the message counter to let me just contrast it with. In 1903, Thomas Edison said a very famous thing. He said, the doctor of future will provide no medicine, but will interest his patient instead in the care of the human frame and nutrition and things like that. Well, guess what? He was a brilliant guy, but he was wrong about that one because the drug industry last year sold $520 billion billion dollars worth of drugs. And in his day, it was. There was only nine drug companies, you know, so he was wrong about that one. There are those who would have control and monopolies over our health if we let them. So the message is, no, that control belongs to you, and it's your responsibility and duty. And as helpers, we get to play a really important part in that.

Yeah. You know, as an FDN myself, what's really cool about the system that you've created is it's very much in a line with our company mantra, which is the doctor of the future is the patient, and you actually give people. It's actually quite interesting because you could become a health coach and a certified FDN practitioner, which gives you kind of makes the world your oyster in terms of who you can service and who you can help. But I almost proposed this to somebody who is. Is bouncing around from doctor to doctor and not finding answers and spending sometimes tens of thousands of dollars. Like, I'm sure you've heard tons of stories like that. And I'm like, what if you just spent that time learning about how your body works and became trained in how to interpret these labs, but also be able to order them for yourself and become your own practitioner first and then. And then you could obviously service others if that's the case. What percentage of people read go through FDN for their own healing journey first, primarily? Do you have any data on that?

Well, every One of them seems to have an issue that they either knew about or discovered once they started the course. And then in the course of completing the training, you work on yourself and you know, we've graduated close to 4,000 people now. I think my bio needs to be updated. I interviewed personally the first 2000 graduates. Now I have some staff that help me keep things straight, but I personally interviewed the first 2,000 graduates, Sachin, and every one of them said, I'm so glad I took your course. You know, the fact that I was able to overcome my own thyroid or irritable bowel or chronic fatigue or you name it, that was all. That alone was worth the price of admission. And so they're just so happy, and now they can go out and duplicate that with others. That's what the training is about, is you fix yourself so that you can help fix others. We know that we're not actually doing any fixing. It's the body that heals. I'm just using loose terms. You know, Voltaire said in 17th, 18th century that the art of medicine was distracting the patient long enough so the body would heal us. I love that. And so we use that innate. And it's just an amazing thing. So everybody, every question is, everybody's got something they can improve. And going through the course, you'll discover what those things are specifically. But then of course, we don't treat any of it specifically. We treat the entire body, the organism itself, every cell, tissue, organ system. It all gets treated or self treated non specifically, through the natural protocols.

Reid, I'm curious. Over the time you've been working with clients and patients, have you seen a change in the types of, of people? Maybe it's demographics, the demand for, you know, this approach grow over time. Like, what have you seen from the very beginning till even now with the last couple of years of the, the. The pandemic?

I've seen just a multiplication or, you know, acceleration. The same things I saw again back in the office. It was mostly women because they seem to care more about their health and they pay attention to owies. Men are still being taught somewhat to ignore their owies and, you know, just shrug it off and suck it up and walk it off and, you know, all these tough things us men do. But then we were having a lot of success with these women. Like a miracle, just stuff like it's amazing was happening before I. Some of it we expected, some of it we had didn't expect at all. And so these are, this is where the discoveries were made. But eventually, when they're doing really good. Guess who they bring you. They bring their husband in or they bring their kids in. And I could just tell you so many times a woman was, you know, my husband's got. Do you think you could help him too? Or, you know, my kid is being told. One lady said her kid, she got a call from the principal of her son's school that said he should be on medication. And she was distraught about that. He's poking the other kids, not paying attention. He needs to be on. Ritalin was the drug of the day back then. And I said, well, do you think he has a Ritalin deficiency? And she didn't think it was funny. I thought it was funny. And she just, that's not funny. She goes, I know I don't. And I don't. I said, well, no, these are medical professionals that work at the school. No, these are just his teachers and the principal. I said, well, let's, you know, yes, I'd be willing to help, see if I can help. Ran a few labs and within three weeks after going over the labs with the mother, I never even met the child, nine year old, being told he should be on drugs. And within three weeks after giving her some simple instructions for her child, the principal of the school tracked me down and he was, the turnaround was so amazing. And he said, what'd you put Billy on? As if I just had some magic pillar potion or drug, you know, something. I said, no, it's not like that here. We don't work that way. But anyway, so all kinds of these things. To answer your question, women still seem to care a little bit more or be more focused, but they bring us their husbands and kids and that's a good thing. And some men, of course, on, on their own, we're becoming more self aware and enlightened, you know, so it's all good.

You know, one of the things that some people may not know is some of our favorite influencers are actually FDN graduates. So I'd love for you to share who some of those, you know, influencer FDNs are. For those of us that may not know, I've got a couple of names in my mind, but I'd love for you to share.

Yeah, I'd love to see who has sort of come into your view. There's so many, I'm thinking as people like Sean Croxton, who's doing amazing work, Wendy Myers, who's doing amazing work in detox, and, and others looked at Jen Maleka, who is a top, top she came to us as a personal trainer. Some weeks she was making two to five hundred dollars, you know, and struggling to make her bills. She's now, she told me the other day, she's making over half a million dollars a year just helping people. So we, we've completely transformed people's life. Other people. A guy named Terry, he was a personal trainer and he was struggling to keep his retention up. He was, he had a lot of, he's a very good personal trainer, big muscular guy and all that. Knows everything about the, the body on the muscle, musculoskeletal side. But his patients or clients were drawn dropping out because they had other health problems you didn't know how to fix. You know, whether it was again, chronic fatigue and fibromyalgia and irritable bowel and it would affect their performance in the gym. So once he took our course, he was able to run some labs and instruct them on those things, also educate them on what they could do. Now he's spending all the time he used to spend marketing to get new ones to replace the ones he was losing. He doesn't do that anymore. He's a company, completely referral based practice and he spends that marketing time kayaking with his wife on a nearby river. So I mean, there's just, you know, that's, that's a, that's, I'm going to say, you know, results will vary, of course we have to say that. But people who take the initiative, who care, seem to do really, really well.

I love it. I love it. Love the work that Sean's doing. Michael Rosalyn is another graduate program. Diane Kayser is another graduate that came to mind. And then JP Sears, was he a graduate of yours?

Sears, yeah, for sure. And so is Jason Prall, who started the Longevity project, and Joe Rignola, who's now working with Dr. Tom O', Brien, who's a good friend of mine, and, and on and on. Yeah. And if I don't mention your name and your listening is lifted, I apologize. You know, REED.

Well, I mean, I think it's helpful for people to know that, right. That there's many people that are out there that are super influential in our space that have walked, you know, along this path with you and that shaped their career, it shaped their confidence, it's shaped their message. It's also, I'm sure, in many ways shaped their own personal health so that they can show up in the way that they do with the energy and the vitality that they have. Reid, I know that go Ahead. You were gonna say something.

I was just thinking of others as coming to me and I love being that stepping stone. You know, I say Michael McAvoy and Brendan Vermeyer, these people now have their own courses because what they did is they took all the general knowledge and really it's the way of thinking. It's way of thinking that they got and then they applied it to their own particular health problem. Now they become sort of a guru sort of in that area, you know, a guide. They've become a guide for others with that similar problem.

Yeah, it's really like I find that what you've created is very fertile soil. And so when you plant the right seeds in there, people who have big aspirations, it provides them with the nutrients that they need, so to speak, and the environment that they need for massive growth to take place. So, you know, kudos to you. I'm sure you're super proud of these students and the thousands of others that have also graduated that are out there in the world doing awesome, awesome work. I know that we were talking earlier and you've kind of been. What I admire about you is you're constantly kind of reinventing yourself, but also reinventing the course and improving it. So the principle is called Kaizen, which is this never ending process of self improvement, but also improving the things that we touch. And I know that there's been some upgrades that you've made to the course. I'd love to hear about that. And I'd also love to hear, when you're building this course, who is the avatar that you have in mind? Is it an existing practitioner? Is it the housewife or mom, a homemaker who really wants a second career? Is it somebody who's already in a career and frustrated? Is it the person who's seeking a health solution? Like who is it that you keep? Maybe it's all of those people, but who is front and center for you as your. As you're building these materials?

It's all the above, but because we don't turn anyone away. I once had a college or university approach me about adding some of my content and training to their curriculum. And they wanted it to be really exclusive. And they talked to me about, I said, look, why would I turn anyone away if someone wants to come and learn? If it's just some quote unquote housewife who just wants to help her own family, why would I sit? He doesn't have all the credentials and background and prerequisites and things like that. So we'll help anyone whether it's on their personal journey or their professional journey. But having said that, most FDNs do have a college degree, not necessarily in the sciences, but they've been through. They've matriculated through some kind of process somewhere. They also have a certificate or two and some technique or modality. They could be a personal trainer, a nutritionist, they could be a Reiki practitioner, they could be massage and things like that. There's lots that come with certificates and more. The. The mental, emotional, spiritual aspects, even an NLP coach, things like that. And a lot of licensed as well. Chiropractors, acupuncturists. We've even, as you well know, had some MDs and DOs go through. And it completely. It. It's. For them, it's like another form. It's like, wow, I wish I had this for my master's course instead of going through everything I went through. Because for the money we charge is this much compared to what they spent, which is this much. And the amount of time and things, it's miraculous. God, I wish I'd have just done fda, you know, but, you know, so. So that's the demographic kind of. It's everybody, but usually the one. One thing I would say, if there was a prerequisite, there's two. You got to want to help other people if you have that in you. And I've had an enemy since I was a kid. I used to rake the old people's leaves. I grew up, you know, where you live in Toronto, and there's a lot of leaves in the fall. I'd be raking their leaves for no charge. I'd be shoveling their snow. I would just get up early and go shovel their snow because I knew it was a nice thing to do. You know, the Boy Scout mentality that I grew up in Toronto with. So you got to want to help others and you got to be willing to walk the talk. That's it. If you'll do that. So that's the demographic pretty much. Again, it leans with women, but we're getting men from. Who were engineers and other. Just these sort of things they're tired of doing and they want to switch gears and they've got a health problem. So they're. And you know, it's a huge growing profession anyway, the idea of health counseling, coaching, what have you. So. But the course, yeah, I reinvent it because you have to. You know, it's not the. There's new labs, there's new products and everything. You can't stay on top of all of it. But, and the basics don't change what we're looking for, you know, in the hormones and immune system and digestion and detoxification areas, energy production, nervous system balance. The new tools come out. So obviously we stay up on what those are and we, we get people who understand our way of thinking that we're not the doctors out there, they're just going to want that data to prescribe some medication, you know, treat the paper. We don't do that. And there. So we've got some really good lab partners now who think that way. Guess what? We're adding more labs. Labs have almost doubled in price, you know, so we're investing a lot more in our students. And then the number of consultations. People who do the FDN course do three consultations, one on one with the personal mentor who goes just over their own test results, including follows up so that you can be walking the talk as you're learning all the anatomy and physiology and biochemistry information appears there's research done on that. So we continuously upgrade the course to include all of those things. Plus it became important as we've evolved to provide more business training, more of the one on one. Here's how you deal with clients. Fortunately, I spent 10 years dealing with in an office as a patient educator. So I've got the background and to be able to fill in all the blanks and holes for them. Our onboarding process I think is, I call it the Bruce Lee of onboarding because we get right to the chase. We find out, hey, can we help a person? You know, we don't let someone pick our brain. We say, hey first, before you tell me your life story, let me find out if I can help you. I'd like to know if I could help you first. So we don't waste our time here and we ask, we interview each potential client. So I've got that dialed into Bruce Lee, you know, eight questions, that's it. Now I know I can help you and that I want to because your answers were sane and seem like a nice person, a social person, not an antisocial. We teach so much around onboarding and that's why we have great success rate. We onboard the right, right client at the right price too. I teach packaging and pricing. So all of this has been added, evolved. If you think about it, the very first FDN course was a two day workshop. This is a two day workshop. And I stood in front of 200 slides and went, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. And yet it was the best thing that the people attended ever had been to. They'd say, I can't believe you're doing this. Well, I'd been doing it for eight, nine years at that point and, and had a system already developed. It was. So all we've done is take that first two day workshop and added on. You remember I interviewed the first 2,000 people who said, what else could I teach you? What else do you want to know? What else would make this a better. And now it's a six to eight month course. Take 12 months if you need to. If you're working full time and raising kids, that's okay. You got plenty of time to finish and get certified. You buy the course, you have to enter, you have to, you have to earn that certificate through the, the, all the processes again, working on yourself, the practical exercises, role playing, practicing, working with clients and things like that. There are quizzes after every video. I don't know how many there are, but it's a, it's a ton of them. I made it nice little bite sized pieces so that people can get through it. They can plan out. You have to sit through a two hour lecture. There's no two hour lectures.

I love that.

Yeah. I mean there's nothing over half an hour in any one stretch. And there's a quiz and then of course there's a doozy. And you well know this, there's a doozy of a final exam written and you get it early so you can, you can work on it kind of. And then there's an oral exam and people struggle and they get nervous and stuff, but they're so glad they did. Afterwards on those post grad interviews that I did, everyone said, you know, they're so glad that those exams are there, that it proved to them that they'd earned it.

Yeah, you know, that's very important for imposter syndrome. Right. This is something that we come up against in our coaching. A lot of people don't feel like they know enough or they don't feel like they're the right messenger for the message. And you know, by going through a process like this, they're able to, to really know that, hey, I own this content, I own this material, I know it, and I have the certification and the test results to actually prove it.

Not only that, just let me interrupt and say that. The other thing that developed since 2008 when I taught that very first class is the postgrad alumni group. It's so strong. We have an association of FDN Professionals it's got 600 dues paying members and that's not just a feather in the cap that it was a great program that people want to stick around and it formed a community and it's a peer supported thing and I of course have staff that work it. But the ongoing support and training and constant revision and that's also my feedback mechanism for what should be in the course. The two work very well together to, to keep us evolving. My final word on it is that if you have a course, it better be evolving.

Yeah, time, times are, you know, definitely, you know, requiring that because as the outside world changes, we need to make sure that we're continuously up, you know, upgrading and improving what we have to offer. One of the things that you're doing, Reid, is you're doing some open houses right now and you're inviting students or prospective students to learn a little bit more about the course. We've got a link that we've shared where people can go and explore what the course looks like and had a chance to look at the page. It's amazing. And kudos to you for again, continuously up leveling. There is going to be a slight adjustment to reflect the increase in value. So tell us more about what students can expect with this new upgraded course and also when is that deadline for them to get signed up to lock in the older pricing?

Yeah, well, thanks for that. And I was so excited to get your email last week asking me to do this interview because the timing couldn't be more important. I'm going to be really transparent and say we looked at our books several months ago and saw that our margins had shrunk a lot. And it was, it's all the extra labor of all the extra consultations, all the extra, extra practical exercises and things like that, plus the supervision and revision and technical support and all the stuff that goes into producing that. Everything was way up. And then the cost of the labs and the fact that now we're doing, you'll do four labs, blood, saliva, urine, stool, as you as part of your tuition that's included. So we had to set a date to raise the price by $1,000, which is maybe a 10% or more increase only. But as you know, PPL listeners already have a have a discount and you can consider it like another thousand dollars off because of the prices going up July 1, which is just 10 days away maybe so. So perfect timing. You can get everything all included. PPL listeners already get a fat discount. It's going up another thousand bucks. You can get in today for $2,000 less than what it'll cost you in two weeks. And I think that's remarkable and it's worth it. Matter of fact, people ask me about the pricing and stuff. I say, look, there are price, there's their courses, there's none that are as robust as ours. But put that aside for a minute. There are courses that are overpriced and there are courses that are underpriced. Ours is underpriced. It's still an amazing value and we're still way below the threshold of what we think the value is. So there are courses for 5, $6,000. They're probably only worth 2 relative to the amount of value and training and all of the features and benefits of our stuff. So even at I think we're going up to 89.95, it's still value that I've had PhDs and doctorate level people go through it and say that was worth more. I wish I had just spent the less than 10 instead of over a hundred thousand on what I took.

Yeah, I definitely agree. And there's courses that we won't name that are over $50,000 in three years and lots of flying, lots of weekends, and you're kind of operating under somebody else's schedule to even make it work. Whereas with this they can go at their own pace. They get tremendous amounts of value. I mean just the savings in hotels and travel would be significant. So it's all online, which I love. They get their own experience to go through. So they're getting thousands of dollars worth of labs. And they're also having the ability to then have freedom, geographic freedom we talked about earlier, which is so important, especially this day and age. I mean, many of us are growing online brands. And if your online brand is limited by the province or the state that you live in, and you can't service people outside of those artificial boundaries and barriers, then it's hard to build that global presence that we all want to build. Right. And we might get a call from somebody who's in a different country or in a different state. And we then have to try to spend our time and energy to find somebody else that they can work with instead of saying, hey, I can take your case, I'm an fdn. And using the Medical Director program, people are able to do that. And that actually saved me because now when I work with my one on one clients, I can order lab testing for them. It's a seamless process and it allows me to help people anywhere in the world that we can get the lab kits to. So it really is a fantastic program.

That's a tremendous feature. I love that you mentioned geographical freedom. And it's not just for the physician or practitioner who has trouble dealing with certain states that will go unnamed. We work in all 50 states, so just word to the wise on that. And Canada and United Kingdom and Australia and things. Some places, if you're in Dubai, might be a little tricky getting the labs in and out, you know, but the intelligence and that you learn is still worth the price of admission. And remember, you can have distance clients. So people in Dubai or Bombay can work with all of their friends, relatives, co workers, you know, internationally, you might have clients in the United States be doing amazing. And so not only the sort of legal boundaries are. Are diminished. What if you want to go on vacation? Every time I talk to Jen Maleka, she and her husband are in some exotic place, but you'd never know it. Her blogs are still coming out. She's still dealing with her clients all the time. My wife does the same thing. She has clients in England and the Caribbean and now in Mexico. Because we've been spending so much time down in Cabo, like weeks at a time, and it looks like you're on vacation, you're actually kind of work vacationing. And so not just the legal boundaries. Like I said, All 50 states, we've found a way to break those barriers, but just the, you know, you want to live your own lifestyle kind of thing.

And Canadians too, let's mention that because that's a big challenge for a lot of Canadians. In the US things seem to be a little bit more liberal, like ordering labs and things like that. However, in Canada, the rules can be a little bit more challenging. However, as an fdn, we're able to order the testing through the Medical Director Program. So it really has piqued my interest many years ago. Dove right in. And I can say as a, as a Canadian, for those of us that are Canadian, this is a powerful tool to add to your tool belt to become an fdn.

Absolutely. I still have this tremendous fondness for Canada because it's my home country. It doesn't seem like the same country that it was when I left it. I don't know what you did to it, Sachin, but. No. So all joking aside, we're here to help internationally change the world, man.

Amazing. Amazing. I love it. So here's what I love to do. I love to direct all of you. There's a link that we pasted. Check it out and explore. If becoming an FDN is right for you, it was certainly right for me. It was right for my wife. It was right for Reid's wife. I've recommended, you know, literally thousands of practitioners. I've referred them and recommended FDN to them. And those who feel like it's the right next step for them, who want more freedom, who want to, you know, transform their own personal health, who want to have more confidence and certainty, want to build a global brand. This is a solution for each and every one of you. So I invite you to explore, connect with Reid and his team. He's doing some open houses. The link that you go to walks you through the curriculum. It's a beautiful webpage. So thanks for creating that. I think that answers a lot of questions that people might have. And as a special bonus to you, we have a ongoing relationship with fdn and right now is probably the best value proposition that we can offer you between Reid and I, which is you're going to save $1,000 from the price increase that's occurring, and you're going to get an additional thousand dollars off as being a member of our community. And one thing I also want to mention, too, Reid, is that there are payment plans for people. So, you know, for those of you that are wanting to finance this journey, then FDN does provide payment options, of course, provided that you qualify, so you can spread the payments out. And I believe it's as little as 297to get started. So even if, you know you just did this for yourself, it's worth ten times the investment. But if you could turn this into a business, which, of course, that's the intention, then three to five new clients and you paid for the entire investment, and you're off to the races, and you're a profitable business, and you'll get that ROI just on yourself and your family. But if you could help others in your community with your passion for health, then there's no other, easier, more affordable and practical way for you to do that?

Yeah, absolutely. My. My E. Commerce team has worked very hard to make sure we're up to speed with what. What you can do, you know, in terms of financing and these things. And I could just say that no matter what, if you just recover some of your own health and vitality, that's worth the price of admission. The fact that we're giving you basically a business in a box for under ten grand is just unheard of. And it's. It goes back to my roots very Blue collar type guy. I've been a hard worker. My dad told me when I was 18, start paying rent. When I ate, you know, you got to pay rent. Took me two months to find a cheaper place and move out. That's the truth, you know, and so it was always early to bed, early to rise, work like hell and advertise in my dad's, you know, so I've been. Been working like that. So I've tried to make things affordable. I've never gouged. I always over deliver. You always want to over deliver. So I will promise you that.

I love that. I actually just posted on Facebook this morning that the best place for you to invest, regardless of what's happening in the world, but especially when things are going sideways or downwards in some cases as they have been, the best place to invest is first in yourself and secondly in your business. And an investment in FDN is an investment in both of those things. You're investing in your health and your wellness and your personal prosperity, but then you're also setting yourself up to create an additional income stream or to reinvent yourself altogether with the systems that your organization provides. So, Aaron, anything you want to add or share in terms of. I know you coach a few FDNs, anything you want to add to this conversation?

I want to thank Reid for making this so accessible. So I went to naturopathic medical school and a lot of these principles, underlying principles are so aligned. I'm glad it's more accessible. If I knew about FDN when I changed careers 10 years ago, it might have been a lot shorter path. You know, I don't regret anything I did, but I'm so glad to see FDN grow and the opportunities for people to transition without spending 200 grand to, to help their family, to help themselves.

To build a business, to help people.

Get healthy, which we're all trying to do. I think it's great. I think the awareness of this is a thing is becoming more mainstream and I feel like the time has come for our message and I want to thank you for making it accessible to everyone.

Yeah. And a special message to those of you that have kind of been sitting on the fence or tiptoeing and deciding if doing this is the right thing for you. Check out the page, have a conversation with somebody from their team, from their enrollment team, and now's that time to have that conversation. And you know, instead of dipping your toes in the water, jump all in. And I promise you, you're not going to regret that decision. Because it's going to really open up some tremendous doors for you, surround you with an awesome community and give you a whole new opportunity at being of service to others. These type of businesses are never going away. And I believe that health and wellness is recession proof. So it's not something that you have to worry about. Like so many other industries right now, people will somehow always find a way to make themselves unwell. And when push comes to shove, that's where people are investing their time, energy and effort is in themselves. Because that's where they get the biggest roi.

It's so true. When the big C word happened in 2020, our business boomed because first of all we were able to say, well, we already work from home. You know, no one's sending us home. We already work from home. With the distance coaching, those that were in the brick and mortar type practices were able to just go home and get a Zoom account and continue to service their clients. So we didn't lose anything there. And then the people who did get sent home started what's important to me and their health became number one thing, number one because of that C word thing. They wanted to lower their risk. So increase your health is a way to do that. And so we had all kinds of people jump on board into the FDN course. We grew and so did our practitioners. Practices grow because people were at home and they were spending on their money on what was really most important to them. And I don't know of anything more important than your health and your family's health. So we've done amazingly well. You will never run out of customers.

Love it. Well, thank you, Reed. Super grateful for our time today and always appreciate, you know, what you bring to the table. Looking forward to seeing you in person here soon. We've got to make it happen. Maybe we'll meet to get meet in Mexico or something on a vacation together.

Thank you for your encouragement and support and I love you brother.

I love you too. Well, Aaron, thanks for facilitating and co hosting today. Reed, thanks for joining us today. We're going to sign off and wishing each and every one of you an awesome, awesome rest of your day. Talk to you all soon. Bye for now.

Thank you.