Sachin Patel presents an eight-step formula for building trust aimed at persuading and converting audiences. He lists and briefly explains eight pillars: consistency, proximity, coherence (shared values), confidence, commitment, clarity, case studies/social proof, and communication, and emphasizes applying these to earn buy-in.
Now a big part of getting people to buy in is trust. So trust comes in a few different ways and is, you know, there's an eight step formula to building trust. So the first one is consistency. So you've got to be consistently putting your message out there. If your tune is constantly changing, your message is constantly changing, your ideal avatar is constantly changing, then you know it's hard for people to trust you. Like, what are you really good at? You can't be good at everything. Next is proximity. How do we get closer to these people? Right? Online, it's, it can be challenging, it can be difficult. But I bet you that if we were all, almost 300 of us in the same room together, the energy would be different, right? The level of connection would be different, the speed of action would be totally different, wouldn't it? Right? I, I, I'm waiting for that day where we can, we can all be in that same room together. Because I, I can feel how energetic it would be just by thinking about it. Next is coherence. So we build trust. We can only write this down. We can only add value into the lives of people who share the same values. We can only add value into the lives of people who share the same values as we do. So do your values align? Is that something that you're actively putting out there in the world? Next is confidence. How confident are you, how certain are you that you could produce a result for somebody? Now, I'm not saying you guarantee it, but are you confident that if they follow the plan that you outlined for them that they're going to see a result? Next is commitment. How committed are you to solving this person's problem? Six is clarity. Okay? Being precise and clear on what it is that you do. If you're fumbling around all over the place looking for words, then guess what, you lose people's trust. Another way to build trust is case studies, right? Social proof, case studies, reviews, And the last one is communication. How well do you communicate? We'll talk about that a little bit more later, after lunch. But these are the things that you want to start thinking about. So you know my question.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
