A short instructional video in which Sachin Patel explains how to 'love social media again' by understanding and training platform algorithms. He advises creators to actively engage with others daily (commenting, posting) so the algorithm surfaces their content to more people and grows meaningful audience engagement.
Hello, my friends. I wanted to share with you how you can love social media again by understanding how it works. So one of the things I want you to understand is that social media is a social platform, which means that you're able to actually train the system, the algorithm, to show you more of what you like. And you can actually train the algorithm to show you less of what you don't like by actually telling your Facebook feed what you want to see more of. Now, if your goal is to get more engagement, then the first thing you have to do is spend a few minutes every day and engage with other people's content. If you're the first person to comment or to post or to engage with somebody in a conversation, they're going to keep seeing that. And what ends up happening is eventually they're going to click on your page. And once they click on your page, if they start scrolling, it's going to tell Facebook's algorithm that this person wants to see more of your stuff. So this is how you show up in people's feeds, educate them, serve them, offer them value, and build your audience in a meaningful way.
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