Sachin Patel says creators and coaches should prioritize what clients actually need over attachment to their program. Be willing to change your offerings, shift how clients think about their problems, and clarify who you serve so you become the obvious solution.
One of the things that I heard at a Tony Robbins conference is you have to love your clients more than you love your program. And so a lot of times we love our program like we love our children, and it's hard for us to kind of face the music that, hey, maybe this isn't what people want. And maybe if I focused on what my clients actually want and create the outcomes that they desire, then, you know, they'll have a lot more success, right? A lot more referrals, a lot more. A lot more growth. And a big thing that, you know, you're saying this, and I just want to articulate it, is we have to get people to understand and perhaps change the paradigm that they're in and get them into paradigm so they ask the right questions. And when they ask the right questions, then you become the most obvious answer, because it's like, oh, my God, this is exactly what I'm looking for. Why didn't you tell me this? Right? Or why hasn't anyone told me this up to this point? And when people's paradigms change, then, you know, their options become much more clear. And I think a big part of messaging and marketing and having a successful practice as you do is getting really clear on who you're for and who you're not for and how you do things different than what else is being done out there.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
