MASTERCLASS Starting a Functional Medicine Practice From Scratch with Sachin Patel

Hello, friends. Welcome, welcome, welcome. I love to know if you can hear me and see me. Give me a thumbs up or a yes in the chat. Okay? Amazing. Thank you for joining me today. I'm going to invite you to get settled in, make sure you have your notebook handy and that you have all distractions turned off. Today. I'm gonna go pretty deep. I'm gonna be talking about stuff that I don't normally talk about in a presentation like this because I believe that I have a lot of value that I can deliver you today. And I know that you're here with purpose and intention. So I wanna try to deliver as much value for you as I can. So at times it might feel like you're drinking out of a fire hose. We will share the recording with you and make sure that you have a copy of that. So feel free to take notes or feel free to, to just sink in and listen. But I invite you to turn off all distractions. You might hear the very thing that you need to hear that's going to help you unlock that next level for you. Everyone with me, Everyone in agreement? Okay. There's a billion other things and places you could be right now, but you chose to be here. So I want to honor you for that and I want to get started right on time. So thank you once again. And let's get right into this. We have lots to cover. So what I love to know is where you are from and what you are grateful for today. Let's start with some gratitude. I always invite gratitude into the conversation with because it allows us to switch our brain from being reactive to being creative and being reflective. And this is an important skill that you need to acquire as an entrepreneur. Entrepreneurs are creative versus reactive and entrepreneurs are reflective. That's how we learn. Okay, so that's worth kind of noting. So go ahead and write down in the chat or type into the chat for me what you're most grateful for. A mentor of mine, Dan Sullivan, said that what we appreciate appreciates what we appreciate, appreciate. So let's show some love and appreciation for all the wonderful things we have in life. Gratitude is what gets you through the tough times. Okay, so I see people here from Texas with great health, Northern Kentucky, I used to live in Cincinnati, grateful for family and support and love. Yes. And be sure to tell them, okay? So if you love your family, never miss any opportunity to tell them. All right? So keep the gratitude coming. Keep it flowing. And you know, I learned a quote one day and it was from Steve Harvey and he said, imagine you woke up tomorrow and only the things that you were grateful for today were present in your life. Could you imagine that only the things that you are grateful for today showed up in your day tomorrow? It gives gratitude a whole new meaning, Right? So honor. Honor those that are meaningful to us and the situations that are meaningful for us as well. All right, Keep it coming. Let's get settled in. Let's sink into today's conversation. All right, Beautiful. I love seeing people here from all over the place. It's so wonderful that you're here. It's so wonderful you're joining me. And it's so wonderful that you've taken time out of your day to grow yourself, to grow your business, and in turn, help the amazing people around you. I want to share a story from yesterday as some of you continue to type in what you're grateful for and where you're from. I met somebody who was introduced to me through his girlfriend and partner, and he gave me a big hug and he said, you saved my life. I never met this person, didn't know his name, had no idea who he was. And he told me about how a series of emails that I sent out set him on a journey to find the answers to enable him to actually cure, and I have to be careful saying this, but to eliminate his metastatic cancer in his body. And he thanked me profusely. He said, I wouldn't be standing here right now if it wasn't for the information that you shared with me. This person is not on my email list. They've never paid me a single penny, which I'm totally fine with. But I was able to help them and point them in the direction through the information and guidance that we provide and save his life. And he is forever grateful. And he's going to write me a huge story about exactly what he did and how it impacted him. So I want and I share that story because we never know the impact of the work that we have. So when we're in practice, when we're in business, especially when we're trying to grow our business, it's easy for us to give up at times. It's easy for us to throw in the towel. It's easy for us to not feel like doing it because we unfortunately may be measuring ourselves based on numbers and data and all the things that we can see. But there's so many elements of the impact that you're going to have that you will likely never encounter. Right? There's so many people that you're going to help that you may not even realize that you're helping these people. So never give up, okay? Keep spreading your wings, keep spreading your message. And trust me, the world needs you now. As you probably know, the world needs you now more than ever before. So we need to stay healthy, we need to stay grateful, we need to stay impactful. We need to continue putting our message and our word out there. And that's why I'm so happy to be able to share this with you today, because I know how meaningful that is to you. So what you're going to learn today are a few things that are trending in the wellness world and the functional medicine world and how you can actually leverage these, this direction that wellness is going in, functional medicine is going in so that you could be at the front of the wave instead of behind the wave, right? Type in ahead if you want to be ahead of the curve. Or do you want to be behind the curve? Which one is it? Type it into the chat for me. Now, one of the things that I've learned is those that take action, those that ask and state what it is that they want, the universe is always listening. So if you want to be ahead of the curve, type in ahead of the curve. If you. Or ahead, at least if you don't want to be ahead of the curve, then don't type in anything. Okay? That's how I find this works. I used to be that guy that would not engage, not type, not comment, and now I'm the guy that is commenting as much as I can. It keeps me more present to the conversation. So I invite you to stay fully present into this conversation today. And I want you to be here now. I want you to be ahead of the curve. Because if we're behind the curve, then there's a system of healthcare that takes over that may not have the best interest, may not have a level of interest that you do in people's outcomes. So what I want to teach you is the direction things are moving in. So in fact, one of the things that's really interesting is Cleveland Clinic did a study, they spent thousands, maybe tens of thousands of dollars and they did a study to discover that group programs, group based programs, actually outperform one on one programs in terms of patient outcomes and in terms of costs. And that's actually a groundbreaking study because it challenges how we deliver care to people. And in fact, what it does is it makes it possible for healing to occur at scale if we know it's more effective and more affordable. And we're looking for things that are more effective and more affordable and easier for us to deliver. This is a massive opportunity. Okay, so you can still deliver one on one care, but know that you can get even better outcomes, more scalable outcomes, and outcomes that actually allow you to have more freedom based on the research. This is what the research is showing us. And so we took this to heart and implemented a formula that we're using in our practice and that we're using to help other practitioners build their practices so that they can enter the market with little to no capital expenditure. So you can keep so much money and invest it into your business. When you have the right strategy, you can run your practice from home. You can have a life that allows you to have freedom and travel, and you can get amazing clinical outcomes for your clients and create transformation for them. This, in my opinion, truly is the holy grail. Now, I didn't know this when I started and we're talking about what do I need to know if I'm starting from scratch? Sachin Right. So it's important for us to know where we want to go if we're going to start a journey. So in about a week and a half, I'm going to be going into the backcountry, camping for five days, and I'm going to have to put into my GPS exactly where I want to go to get there before I get in my canoe, right. How far can I drive? And I don't need to know the exact coordinates before I start that journey. So for us, we also need to know the coordinates that we want to create in our practice and in our life. You see, sometimes what happens is when we're building a practice that's misaligned with what our deepest values are, we always encounter frustration. So one of the things that I encounter in coaching, you know, very busy practitioners and even knowing personally some of the people that you probably deeply admire who have, you know, long waiting list practices is these people are burnt out and these people wish they had a system that would allow them and afford them more freedom without compromising outcomes. Right? Imagine that being able to get amazing outcomes and have an amazing quality of life and create affordable solutions for people on scale. Right? That's what's available to us right now. And that's what gets me so excited to not only share this information with you, but to, you know, share with you what it takes so that we can move in this direction faster. How many of you would love to see your dream, your vision, your mission evolve faster? Type in faster. If you would love for the vision that you have in your head and in your heart and in your hands for a better world. If you would like for it to come to fruition. Faster, faster, faster, faster. All right. I love it. Keep it coming. Only if you want it to be faster. If you want it to be slower, don't type anything, okay? One thing you'll learn is you command the universe. It's listening. Always. It's always listening. It's always in flux, waiting for you to decide what it is that you want. If you don't know what you want, then you already have everything you want, right? So the universe can't act because there's nothing. You haven't clearly defined what it is that you want. It can't put the right people, the right places, the right webinars, the right master classes, the right courses, the right mentorships. It can't put any of that in front of you if you don't know what it is that you want. But you knew you wanted to grow your practice faster. That's why you're here, right? And that's why the universe called you to open up the email and not only to register, but to attend as well. So you are in command of the universe and it's showing you subtle things that you need to know. And now you need to continue to act on these sometimes not so subtle clues that the universe leaves you. So we developed something that we call the timeless formula. So timeless in the sense that this process will work for the ages and this process takes up less of your time. How many of you have found yourself saying, I don't have time? How many of you hear that from your clients, I don't have time? It's the one thing that no matter how much money we have, no matter how much joy in our heart we have, we cannot get back time. It's a non renewable resource. It's the most valuable resource that we have. So if we can build our practice faster, help more people faster, but also preserve time for ourselves, then we can actually create a business that, that we love. Not just for the short term, but truly forever. So one on one services, in my opinion, represent just the tip of the iceberg of the impact that you can have. And I think many of you know that. Now some of you might be wondering, how do I even fill my one on one practice? How do I get people in the door? And we'll talk about that, but what if you created a system that allows you to work with people one on one and allows you to take that same system and work with people in a group setting and allows you to take some of those key assets and make them available to everyone for a very low cost or no cost. Right. You could have an impact that has a much bigger reach than you ever could in a one on one setting. And here's the thing, that's exactly what it's going to take. There are not enough practitioners for people to work with one on one. Even if all of our practices were flooded, right? Which doesn't take long, what does flooding Your practice mean? 25 hours a week, Right. That floods your practice, which that's what it equates to in most functional medicine practices. That's not a lot of people, right? It's 25 people. It's 25 lives that you're going to change. But how big is the problem? Right? It's like going to the ocean with a teaspoon while you're trying to empty the ocean. There is no shortage, unfortunately of unwell people. So if we actually think about the magnitude of the problem, we have to have a solution that actually solves the problem. And I'm here to tell you that one on one is not the solution that can actually solve this problem. So it's okay to do one on one. But if you really want to solve this healthcare crisis that we have and it's more important to you than just solving your personal monetary problems, then we're on the same page. Because there's going to come a point in your business where the money doesn't matter anymore. Where what matters more than the money is the mission. So we have to make sure that we actually have a solution that aligns with what our big mission is. Okay? So having a five figure practice where you're making $10,000 a month, that's very doable. All of you on this call can do that if you're not already doing it. Right? And that for most people meets a lot of the most basic needs. And if we double and triple that, then what? So I want you to start thinking about time as your most valuable asset type in time if you recognize that time is your most valuable asset. So we want to know how to scale time, right? That's what technology allows us to do. Technology allows us to scale time. Just like right now, there could be 30, 40, 50 people on this call right now versus me having to do a one on one conversation. So this is what would fit into this middle category, this one to many. I could take this same conversation and have it individually with a person, right? That would obviously be more coaching and guidance. And I could take this same recording and I can take this same conversation and I can put it up on YouTube and now I can send it to 20,000 people on my list. Right. So this presentation can be an example of that. And very similar things can be done with your practice. What we found is the holy grail is building a one to many focused practice. Because a one to many focused practice allows you to add one on one as an upgrade and allows you to create free tools for those who may not be able to readily afford your services. So there's something for everybody in that model. But if all you have is a one on one model, which is totally fine, you not here to tell you anything wrong with that. That's what I did for many years. But you're going to get capped out pretty quickly. If you get your marketing right, you're going to get capped out pretty quickly. So we need to find a solution that actually scales with the magnitude of the problem. Does everyone see that? Type in. Yes. If you're. You're kind of seeing where this is going. Okay, so we all agree, we all want more time, we all want more freedom. We are not willing to compromise our client outcomes and the clinical results that we get with people. We want to be financially secure and have a business that runs and operates smoothly. We want to love doing it and we want to do it faster. Right. Are we all on the same page? So if you haven't typed in yes, just let me know that you're. We're all on the same page. Okay, perfect. So you're in the right place. Okay. That's the thing I wanted to get across to you is you're in the right place. And, you know, we've been in practice for, you know, over a decade now, and I've been in the functional medicine space since two years after I graduated. So since 2006, I've been doing this. Wow. Feels. Feels insane to even say that, but for 16 years I've been in the functional medicine space. And one thing I realized is that functional medicine leads to burnout. It leads to overwhelm, it leads to complexity, it leads to risk sometimes for practitioners. And we don't want that. We want to lower our risk. We want to decrease burnout for ourselves as practitioners. We want to lower complexity and simplify. All right, how many of you would like to simplify your life? It seems like there is a movement or a renaissance towards simplification. Type in. Simplify. If you love to simplify. Yeah. We all do. Right? So you're going to hear some stories today. You'll hear some case studies, but more importantly, what I want you to walk away with is possibility that everything I'm going to share with you is 100% possible for you. In fact, I know it is and you know it is as well if you do the work. Okay, so here's, here's some stories that you hear about. You hear about Heather, who went from having a non existent practice to having her first 25k month within four months. Here's Miranda, who signed up 106 people when she launched her program. She's a total fire hose and you know, a firehouse, so to speak. She's amazing. And then we have Angie. Angie was at her job one week, got let go the next week, and thank God she was in our program because she immediately switched gears and was able to convert 80% of her new calls into paying clients because she had a process, because she had a system, and because what she said made sense. Check this out. This is Dr. Bennett. He's literally at a beach vacation taking this picture with his family. So he's not in it, he's the one taking the picture. And he puts in an hour or two a day in the morning and is still able to keep his practice fully functional. He's a chiropractor like me. We went to the same school. And one of the things that I didn't like about being a hands on practitioner is that I had to physically be somewhere to help people. And not that I didn't like my job. I in fact loved what I did so much, so much that it wore out my hands. Okay. But I realized that the only way for me to make money was to go into an office. And not only do I have to be there, but the person also has to be there as well. The patient also has to show up. Okay? So this was the dilemma. And as a functional medicine practitioner, as you all probably know, or many of you probably know, does functional medicine get complicated quickly? Type in yes. If it can get complicated pretty quickly, yeah. When you have lab testing, when you have supplements, when you have new products that are constantly coming out, you start to realize that, oh my God, like I don't know anything. Like you have a quadrillion different variations and combinations of the results that you're going to get back. So it's almost impossible for you to ever keep up and you sometimes feel lost, you feel overwhelmed and you play small. One of the things that we realize, working with thousands of patients is that the majority of people are not doing even the most basic things right. There's what, it's almost 100%, and I'm reluctant to say 100%, but virtually all people, when you ask them about their digestive issues, virtually none of them chew their food. Ask your clients next time. When you're in a call with somebody, when you're consulting with somebody who's got digestive issues, who's tried every diet, who's taken every supplement, who's had every lab, test, done, taken, you know, all kinds of expert advice, most of them don't even chew their food. Most people aren't even doing the most basic of things. And here we are introducing more complexity into their life. So there is a better way. So here's the things you're going to learn today. You'll learn a revolutionary approach to your practice. You'll learn how to position yourself in the marketplace, how to define your process, and how to think like an entrepreneur. That's probably one of the most important things that we need to acquire is the ability to think like an entrepreneur so that we can maximize our potential. So a little bit about me, some of you might know me already. My name's Sachin and this is my beautiful wife Deepa, and my son Devin. Deepa and I work together at the Living Proof Institute and I also run a coaching program called Perfect Practice where she helps me out as well. My son is like my greatest teacher and mentor and he recently taught me how to solve a Rubik's Cube. So such a patient sage in my life and so grateful for both of them. But it didn't always, it wasn't always sunshine and rainbows. So if I go back to, you know, about 11 or 12 years ago now, I was actually in a situation where I wasn't even getting paid at the job I was working at. And so here's my wife asking me, are you actually going to get paid today from the top of the steps? Because I was sneaking out of my house to go to a job that wasn't even paying me on time. You see, I built my dream home or what it seemed to be like my dream home. And here it is, like brand new. There isn't even any grass growing when this picture was taken because it was completely brand new. It was in a brand new subdivision. But I would go to my office wondering when I was going to get paid. The company I was working for had made some irrational business decisions that led to me not getting paid and that led to me being In a situation where I was broke, right. And on the verge of breaking, because I know what it's like not to have a situ. To be in a situation where you don't know where those funds are coming from, even though it seems like you're doing all the things right. And in fact, working for this company, I was their number one and two practice. I was running two practices for them, and I still was the one that was not getting paid. So sometimes life isn't going to be fair. But I can tell you that these were the most important lessons that I ever learned when I went through this situation, the most important lessons of my life. That taught me so much about humility, it taught me so much about vulnerability. It taught me so much about being lean. It taught me so much about trusting my intuition. So I've learned so, so many lessons. And I wouldn't trade these experiences for all the money in the world because of who I've become through the process. So when you go through hardship, I want you to realize that that's part of the process. And I look back now and I look at my younger version of myself, and I kind of smile and laugh and say, listen, everything's going to be okay. Right? And it's all ended up being okay because I believed in myself. I believed in creating a better world for people. I believed in creating a better world for my son when I leave this earth and I leave it to him. And I believed that what I had to offer to people created tremendous amounts of value for them. And you have to believe that as well. Type in value. If you believe that what you have to offer to the world creates value and makes the world a healthier, happier, and more whole place, go ahead and type in value if that's the case. Amazing. So we have to always keep this in mind. So what you're going to learn today, a little bit of an insight of how to run and how to set up a program that allows you to have the biggest impact, that allows to live in your values, allows you to serve the most number of people and have a life while you're doing it. Okay? So this is the key to success, in my opinion. There's five freedoms that we like to focus on, and I want you to focus on what your freedoms are. These are mine, and you're more than welcome to utilize these and add to these, or you might even subtract for them. But I would say add to them. These are the five freedoms that our business should afford us to be able to do. First, of all, building our business should never cost us our health. Building our business should not cost us our emotional wellness. Building our business should be leveraged in such a way and built in such a way that allows us to leverage and scale time. Building our business this day and age should allow us for geographic freedom, not just for us, but for our clients as well. There's been a mass migration taking place. Millions of people have moved in the last couple of years. If they were strictly brick and mortar clients, then people have lost their clients, right? So what? How about we build a business that allows for geographic freedom? And of course, we should have a business that helps us create financial freedom. Right? All of these things matter. And I would say that the order of these things matter. Sometimes people compromise their health, their emotional wellness, time, and geographic freedom, all for financial freedom, only to realize that money can't buy these things. Okay? Money can't buy time, it can't buy happiness, it can't buy health. Might buy you a plane ticket, but that doesn't matter if you have to shut your doors for your business to be able to travel and see the world. I believe that we should all be driven to see the world. It's so beautiful. Okay? One thing I also want you to know is that you can only add value to those who share the same values as you. So as part of your journey as an entrepreneur, and this is worth writing down, is that you can only add value to those who share the same values as you. So stop trying to add value in the lives of those who don't share those same values as you. It's going to be hard for you to provide a solution to those people. I learned that very quickly. Write this down. Your ideal customer thinks you charge too little. Your ideal customer, client, patient, whatever you call them, thinks you charge too little. Your non ideal customer thinks you charge too much. Right. Because there's a misalignment of values. What are your values? You want to be clear on what they are? Here's some of mine. You're more than welcome to read them. You're more than welcome to see if there's alignment. And I would say that if these values overlap and align with yours, then that's further confirmation that you're in the right place. It's through these values that I build my practice. It's through these values that I live my life, and it's through these values that I share my knowledge with people. So if there's alignment here, you're again in the right place. So there's always an elephant in the room. And here's the elephant in today's room. I actually have nothing to sell you. So what I'm going to be doing today is sharing with you what I see is working in our industry. At the end of this presentation, you'll have an opportunity. I'll share a link where you can join us for an upcoming event that we have which dives deeper into this whole process over a three day event that's absolutely free, or you'll have an opportunity to speak with somebody from my team. Okay? This elephant here, this special elephant here that you see is a Hindu God, Ganesh. And Ganesh is a remover of all obstacles. So today I hope to remove some of the obstacles in your mind, maybe some of the technical obstacles that you have that are preventing you from taking the fastest, most meaningful action that you can take. Okay, Now I want to go over some key business concepts with you, especially if you're just starting out. And just so I get a sense of who's here, I'm curious if you could type into the chat how long you've been in practice. What stage of your practice are you in? Are you still studying wellness or functional medicine? Are you one to three years into practice? Are you three years plus into practice? Go ahead and type into the chat how long you've been in practice for. Okay, awesome. So this information will be relevant for you whether you're just starting out or whether you've been in practice for many years. Because the concepts that I'm going to share with you are timeless. And if you've been in practice for many years, this is going to serve as a good checklist for you. Okay? It's going to serve as a way for you to check in and say, do I have these things? Am I doing these things? And. And am I doing these things intentionally? Sometimes we do things and they might be the right things, but we may not be doing them intentionally. Okay? So I want you to pay attention to some of these key concepts. So the first one is your brand, your stand and your solution. Your brand, your stand and your solution. So your brand is essentially, what is it? What problem do you solve and who do you solve this problem for? Your stand is, what stance do you have on this problem? What's the injustice that you're trying to fix? So our brand, Living Proof stands for living your absolute best life and becoming your own doctor. Okay? Our stand is that we believe that your health is your responsibility, nobody else's, and that when you make it your responsibility, you can Achieve levels of health that are unimagined by your traditional practitioner and that you don't have to get sick to then learn how to be healthy? What if you learned how to be healthy from the very beginning? What if you could teach that to your children? What if you could leave a legacy of health behind instead of a legacy of disease? You get to decide. And our solution is we teach you simple, practical things that you can do that are affordable, that unlock new levels of health in you that you didn't know existed, that unlock your body's inner healer by sending your body the message and the signals and the codes that it needs so that it can thrive. So what is your brand? What does it represent? What is your stand on this injustice? And what is your solution? Do you have a clear conviction and a clear way, just like I did, of sharing these three things? On a scale of 1 to 10, I want you to be gentle with yourself, but be honest with yourself. How strong is your brand, your stand, and your solution? Just rate the whole thing on a scale of 1 to 10. And go ahead and type that into the chat for me, Okay? Appreciate the vulnerability, appreciate the honesty. You know, all change starts by first telling the truth. Write that down. All change starts by first telling the truth. So your brand, your stand, and your solution. We want to be able to clearly articulate this. Another important business lesson that I learned is that psychology is more important than technology. Psychology is more important than technology. See, I find a lot of people, a lot of practitioners, especially when they first start, they focus so much on technology, and they overwhelm themselves with technology. And their technology identity is that they suck at technology. They get overwhelmed by it, and their business never really takes off. So technology should never compromise our psychology. And here's the thing about psychology and technology that you need to know. Technology, you can outsource. Psychology, you can't. Let me say that again. Technology, you can outsource. Psychology, you cannot. So how you feel about what you do, how you feel about yourself, how you feel about your mission, how you feel about the transformation that you create for people, how you feel about your pricing, how you feel about your process, that shows up in everything that you do. It shows up in every post that you write. It shows up in every conversation that you have. It shows up in every email that you send. It shows up in all the communication that you put out there in the world. It even shows up in your body language. So psychology is more important than technology. So if you ever get stuck, focus on your psychology. This is why? Some deep mindset work can be valuable. Surrounding yourself with other positive people. You know, letting go of limiting beliefs. That's why we do a lot of work on mindset in our mentorship program, because we know how important it is to your ultimate success. You have to be rabidly convinced that you can transform that person's life. Right? And have absolute certainty and confidence that you can do it. That's what people are looking for. They're looking for confidence. Not cockiness or arrogance, but they're looking for confidence. Now my confidence comes in how simple what we have to offer people is. And it comes from knowing that if you're willing to do these most basic things and be held accountable and be coached and make the micro shifts and changes, then I am 100% certain that you're going to move in the right direction. In fact, I'm so certain that I'm going to give you an aura ring to track your progress. And we'll map it and we'll chart it all out for you. Because I'm so confident that you're going to get better. In fact, I'm holding myself accountable by giving you an aura ring, aren't I? Right. You see, my psychology is I am 100% convinced I can help this person as long as they're willing to help themselves. And that's what people want. People don't care about your lead magnet. They're not worried about, about some of the things that you're worried about. They don't even care about your website. Right? That might be how they find us. I'm not saying that these areas should be sloppy, but you can't have awesome tech and poor psychology. And this is where I see a lot of people getting stuck. People with amazing websites, amazing funnels, amazing gorgeous looking everything. But their psychology is not where it needs to be. Okay? And that's what people buy. All right? They're not buying your funnel. They're buying how confident you are and capable you are in helping them. The next lesson I want you to learn is that systems equal freedom. Systems equal freedom. So I want you to evaluate something. If you're already in business, what's something that you do over and over and over again? Go ahead and type that into the chat. What's something you do over and over and over again? Or what's something you say over and over and over again? I'm always curious about this. Maybe you talk about gluten over and over and over again. Okay. Certainly you do intake forms over and over again, right? Maybe there's certain conversations that you have frequently. So how do we take something that you do over and over again and turn it into a system? So let me give you a really simple example. There's many things that you say frequently, right? You might have the gluten conversation with every patient. You might have the gluten and dairy conversation. Let's say with every patient. You might have a toxin conversation. You might have a sleep conversation. You might have a chew your food conversation with your clients. You probably say these things over and over and over again. Now, the reason you say these things over and over again is because they're important, right? Not because you like saying them repeatedly, but because they're important. Now, if they're important, what percentage of the conversation do you think that your client should be able to remember? If it's an important conversation, do you want them remembering 11% of that conversation, or do you want to have them remember a hundred percent of that conversation? Do you want them to be able to take that conversation and share it with their family? Or feel so embarrassed that they forgot what you said and how you said it and never share it with their family? Okay, the answer is clear. You want them remembering 100% of it, and you want them sharing it with their family. So what if we systemize that process? What if we created a video that explained that to them and we shared that video with them through a QR code or through a simple link. It doesn't have to be fancy. And now they could have that conversation with you via YouTube, or they could watch a video of you and share that video with their family. Now, you don't have to say it over and over again. You just have to say it perfectly once. Okay? So systems equal freedom. Identify the things that you're doing over and over again and ask yourself, if I have to do this a hundred times, how would I do it differently? If I had to do this a hundred times, how would I do it differently? It's not a hundred times harder to answer that problem. It's usually just a slightly different way of thinking of the problem. Okay? So your systems are going to create freedom for you in the long run. And when you're just starting out, it might just be you doing everything. If you lack systems, you also make it harder for yourself to hire somebody. So guess what? Your freedom gets gobbled up. So keep that in mind. I also learned that coaching and community are a time machine. So all of you said you want things to move forward faster for you. The fastest way to Learn anything is to surround yourself with people who actually do that thing. So let me give you an example. My son, as I mentioned earlier, has taught me how to solve a Rubik's Cube, and he hangs out with other kids who are cubers who actually solve the cube as well. And he brought that culture into our home, and he taught my wife how to solve it. And guess what? Now I know how to solve it as well. So we're a family of cubers because we surrounded ourselves. My son surrounded himself with people who know how to do it, who practice it, who get better and better at it, and now he's bringing that into our home. Okay? So community is so important. Who you surround yourself is so vital to your success. And the people you surround yourself with have to know how to solve your problem. So if I hang around a bunch of people that don't know how to solve a Rubik's cube, as nice as they might be and as willing as they might be to offer me what my next move is, if they don't, if they've never solved this puzzle themselves, can they ever coach you on how to solve it? Absolutely not. Okay, so surround yourself with the right people and people who have solved this problem and people who can identify your blind spots. So my son knows right away when I make a wrong move, and he tells me right away, dad, stop. Go back. Right? And he coaches me because he knows that I'm doing the wrong thing, and he brings me back. Okay? So coaching and community are your fastest ways to grow, your fastest ways to learn. I want to check in. Are you finding this valuable? Type in yes, if you're finding this information valuable. Okay, awesome. And I would imagine if you weren't, you would have logged off by now. So thank you for staying with me, and I'm enjoying this conversation with all of you as well. So thank you for chatting. Thank you for participating. Now, here's an interesting quote that I want to. I want to share with you is we never lose. We just run out of time. So Michael Jordan said he never lost a single game. He just ran out of time. So we will eventually learn how to solve whatever problem it is. If we had an infinite timeline, we would all be able to eventually solve whatever problem we set ourselves out to solve. But unfortunately, we don't have infinite time. Our patients that we want to help don't have infinite time. And so if it takes us two years to get our act together, then guess what? There's people that have died because they didn't know you Existed. There's people that have gotten two years sicker because they didn't know what you know right now, right? You know enough information to help millions of people right now. If. Let me ask you a question. If a million people went through your program or worked with you one on one, or in a small group or even in a big group, how many lives would you impact in a positive way? If you had a million people that were sent to you, let's make it even more reasonable. Let's make it a thousand people. If I sent a thousand people through your program, how many people would get better whose health would move in the right direction because they interacted with you in a way that it would have never happened otherwise? Okay, keep, tell me, tell me. Some people say all of them. Some people say 800 out of a thousand. All, all that took action. Sandra says a thousand. Each of them and their families. Ding, ding, ding. Lori gets it. Okay. Lori wins the Internet today. Yes. If you do it right, then thousands of people benefit. Okay? So you already know how to help more lives than you will even touch right now. So we have an obligation, don't we, right? To serve people if we really care about people, if we really love them. Right? Which you will. You will love your clients when you start working with them. If we love someone, then we have an obligation and a responsibility to get our message in front of them so that we can help them. Okay? We absolutely have this obligation. And so here's a simple business plan I want to share with you. And this is a fun one. It's make it up, make it simple, make it fun, and make it with love. Now, I don't know if a bank will give you a loan if you walk in with a business plan like this, but what I want you to know is that with a simple framework that we're going to share with you, you can start working with people, depending on your license, depending on your certifications, from the comfort of your home, right? We are actually in a position to create something extraordinarily disruptive to healthcare. We can mobilize thousands and thousands of wellness practitioners and coaches without having to build a single. Building a single hospital, none of it. If we can help people learn how to be healthy, not how to cure illness and disease, but how to be healthy. This is revolutionary, what we could do for society. All the technology has been built, the solutions have been built, the illness has already been created, unfortunately for us to cure and help. And the non solution has already been built. Right? So anytime somebody goes to their Doctor I look at it as marketing. For me, the best marketing is somebody going to their doctor and asking for help. And that's your typical allopathic, trained, diagnosis centered whack. A mole practitioner. They're not all like that. I would never paint that brush or paint that broad of a stroke with a brush. But those are the people that are not getting results. And they're looking for people like you. And you have the capacity to not only help them, but to help their families as well. Right? So you actually have a multiple of the number of people that you see you can help an exponential number of people compared to our current solution. So what I want to talk to you about is something called the Marketplace Sage. The Marketplace Sage is a positioning tool for you to take into consideration. The SAGE is the trusted authority on a particular topic. And that's what you, we want you to be. But the Marketplace Sage has certain characteristics that I want you to pay attention to. The Sage has a cause, a crusade. So they have a mission. Right. We talked about what is, what is the mission of your brand? What is the stand that you take? And then they have character, they have integrity. Right? They embody the work that they do. Right? You probably never hire a mechanic whose car is all broken down. Right? You'd probably never hire a financial advisor that wasn't financially stable or secure. So you have to be in integrity with your mission, with your message. You have to look the part, live the part, at least live the part. Next is capability, right? What is your unique capability? Why would somebody come to you versus the thousand other people that they could potentially go see? What distinguishes you from everyone else? What's a unique gift that you have that nobody else seems to have? I'd love to know. Go ahead and type in what is your gift? Type that into the chat for me. What is your gift? Okay, so life experience. Yes. That definitely gives you the ability, Susan, to have empathy for people. Empathy is definitely a superpower and a unique ability. Listening, Right. Five dimensional listening as a superpower. Keep, keep them coming. You all have superpowers. What comes naturally to you? What do people say? Oh my God, you're so good at that. How do you do that? And you're like, what are you talking about? Okay. Christopher sees patterns. Monica has patience. Karim creates a safe space. Laurie sees details in the big picture, Dr. Laura has a multifaceted experience, compassion and understanding. Okay, so this needs to be articulated. Right? I already assume you're smart if you're a healthcare practitioner. Right. I already assume you've Acquired a certain baseline level of knowledge to be able to call yourself a doctor or a coach, right? But now I need to know what makes you different, what separates you from everyone else who have, who may have the same designation. What are people saying? I wish my doctor would just listen. Have you ever heard someone say, I wish my doctor was smarter. I wish my doctor knew more information. I wish my doctor did better. TikTok videos. I wish my doctor's website was better. Has anyone ever heard anyone complain about that? No. Right? They say, I wish my doctor would listen. I wish I had more time. I wish I could ask more questions. That's our unique ability that we all have to be able to provide our clients with a safe space to communicate and connect the dots for them and be empathetic towards them. Because many of us have probably experienced what they're experiencing and have overcome what they're experiencing. The next thing the SAGE has is they're committed, right? They're 100% committed to this cause. They're all in. There's no changing their mind. There's no flip flopping, Right? That's one of the marks of a sage. They're unwavering in how they approach this problem. So this is important, how you position yourself. The SAGE also has other characteristics and I want you to write this down. The SAGE provides profound simplicity. The SAGE takes a simple problem or complex problem and provides a simple solution. The SAGE is viewed as a genius. Like, oh my God, that's so simple and brilliant. They provide a powerful calm. And a safe space, right? They hold space for that other person. And the way the SAGE cells is not based on price. It's not based on ego. It's based on presence. A SAGE is magnetic. They magnetize students towards them. So can you see yourself being the sage? Are you committed to a cause? Are you in integrity as much as you can be? It's not about being perfect. It's about being self aware and doing your best. Are you leaning into your unique capability to hold space, to make complex problems simple, to provide empathy? Are you demonstrating that unique ability? And are you all in? Okay, so let's do an honest assessment on a scale of 1 to 10. Rate yourself on the SAGE scale. And go ahead and type that into the chat for me. And for those of you that need some work, what is it that you need to work on? You need to lean into your cause more. You need to be integrity more. Do you need to lean into your capability more? Do you need to commit more? What is it? Okay, so knowing this about yourself is very important. What comes naturally to you. I want to share another formula, and this formula actually comes from a gentleman named Simon Bowen. And this is very important for us to recognize because we might be doing this unconsciously. However, I want to invite you to be doing this consciously. Each step in our client's journey should make them feel safer in the process. Write that down. Each step in our client's journey should make them feel safer. In our presence. Right? So we should move them from completely anonymous to becoming your best friend as a strategy to move people towards safety. So let me give you some ideas here to work with. So one of the first things that we do for safety is provide anonymity. Anonymity is very powerful. So this is giving people the ability to silently raise their hand. So if you were posting something on Facebook that was about a sensitive topic, you might not say, comment below. Right? If you had a solution for, you know, a. An embarrassing problem, like, let's say explosive diarrhea was a problem that you solve, and you wrote a beautiful guide about how to solve this problem, you wouldn't say, comment below to get the guide right. You might say, pm me. Or you might say, read this article that I wrote because that allows them to silently raise their hand and say, hey, I have this problem. Let me see what the solution can be offered is. So silently allowing people to raise their hand, does your business or process allow for that? Next is safety and numbers. Right? So safety in numbers is a webinar or a Facebook group, right? The fact that you're on this call right now, it demonstrates safety in numbers. I guarantee if I invited all of you for a one on one call, you're probably not going to jump from being on a webinar to a one on one call with us. Right? I understand that because there's more work that I need to do to make you feel safe so that when you do have that one on one call, you feel like you're in the right place at the right time. The same thing applies to your clients. Okay, so safety numbers, that could be Facebook groups, that could be webinars, that could be, you know, in person meetings. There's safety in numbers. And then once we have people joining us, we share structure, we share our framework, because our framework gives people more confidence. If you have a process that you've created to solve the problem that they have, does that make them more confident that they're in the right place? Type in confident. If somebody had a process and a roadmap to solve your problem, your specific problem, and mapped out exactly how they were going to do it. Would that make you more confident in them? If you think so, type in confidence or confident. Right? And see, now the confidence for them is not in you. It's in the process that you've created. And this is a very important distinction, right? Can you help me? The answer is, we have a process that solves your problem right now. The onus isn't on you to fix them, it's on your process. And then once you've shown them your structure, then it might make sense for them to book a call, right? When they see, oh, my God, this is exactly what I've been looking for, this solves my problem, then it makes sense. Some people are going to need space, right? They're going to need time to chew on it, to process it. No pun intended, Right. To evaluate it. Or they just need more pain to make a decision. And this is where we share information with them. We share case studies with them, we share testimonials with them. We provide value to them. We create micro solutions for them. And then eventually, because you've added so much value, two things are going to happen. You fix their problem, and they're going to become raving fans and tell everyone about you. Or they're going to realize that, hey, I need help. And there's no one I trust more than this person that's been trying to help me this entire time. Now, here's what I want you to keep in mind. The customer buys when they're ready. Our job is to stay ready. The customer buys when they are ready. Our job is to stay ready. We can never force somebody's health timeline, right? And here's the thing. It's got to be their decision for themselves. They've got to want to do it more than we want them to do it. That's the paradox of the work that we do. Write this down. There's four things that need to happen in order for someone to make a purchasing decision. They need to have the budget, right? To work with you. Of course they do. They need to have the authority to make the decision. They have to have the need, right? Chances are they have the need, otherwise they wouldn't be communicating with you. And the fourth thing is timing. So we've got to stay ready. We've got to keep our sword sharp. Because unless they find somebody else who's helped them, what's going to happen to their problem? Is it going to get better or worse if somebody doesn't take action, is their Problem going to get better or worse? It's going to get worse, which means they're only going to need you more. Okay? So we don't give up on people. And here's the thing in. In business, sometimes what happens. I've seen this happen to me when I was very young in business, I've seen it happen to many practitioners is they focus so much on the wrong things. They don't focus on creating safety for their clients. They focus on converting them into a patient. And if they don't immediately take action, what happens? They get left behind. They're not. They get excommunicated. Right. That doesn't mean that. That you didn't add value for that person. That doesn't mean you're not creating safety for that person. But what you may not be creating is. So if you stay consistent with your message, are people naturally just as a general trend, Type this in the chat. Are people getting healthier as each day goes by, or are people getting sicker as each day goes by? If they're getting sicker, type in sicker. If they're getting healthier, type in healthier. Right. If they're getting healthier, then we're not. We're not going to be needed. Right? Because as time ticks, we're less and less needed. But unfortunately, people get sicker.

Right?

They get sicker and sicker. So they need us more and more and more. That need for us is not going to go away. So you have to focus on staying ready. Now, we can increase the odds of people starting right now or next week or the week after by reaching more people. We have countless people. I'm actually curious from some of you, how long have you been familiar with our work at either Living Proof or Perfect Practice? How many years has it been for you that you've known about the work that we've been doing? Go ahead and type that into the chat for me. I'm really curious. Okay. About five or six for Karen, Two, five, six. About a year, Six months. TJ Says two. A few months. Four months. Three years says Claire. A year, says Danuta. Just a few weeks. Okay, so see, everyone is on the same call, but at a different stage in this process. Right. In fact, Claire, who's with us, with us right now, is on the other side of this process. He's already in our groups, but he's still here because he's in continuous growth mode and he knows that there's always something new to extract from the call. Okay, so all of you are in different stages Some of you, four years. See? So think about how long that space is, right? How much space do people need Now, I hope your problems aren't getting worse, but chances are that you're looking for that next level, right? You're looking to unlock that next level. So create a process for your clients. An example is this is our process. So when we teach a 12 week training on how to build a turnkey functional medicine practice, we actually walk people through a 12 week process and we take them through their brand script, customizing their offer, mastering their message, creating their website, promoting their practice, creating lead magnets to generate new leads for their office, how to nurture these leads, how to run a five day challenge to acquire leads for pennies on the dollar and show your mastery. How to run a masterclass for your clients, how to sell without selling so that people are magnetized to work with you, how to launch your program and how to deliver your program. And in fact, on top of this, we actually give you all the assets that are white labeled for your brand. So you just have to use this turnkey system and you've got everything that you need to run your practice. And we do it in a specific order so that you're not wasting your time on the things that don't matter right now. Right. Many people start by building their program. They think that's the first thing they need to do. The first thing you need to do is get really clear on who you serve, how you serve them, what type of solution you offer, who's the right fit, who's the wrong fit, and how to message to this person so that you attract people who value what you do and think you charge too little. Right. People who deeply value what you do think you charge too little. So the order that we build this in is also very strategic because we've done this for hundreds of other practitioners. We know what to do and when to do it, and how to do it as well. See, there's no sense in having your program fully built out if nobody's purchased it yet. Right. So knowing where to spend your time, energy, effort, money, resources and focus, which is your most powerful resource, is important. Right. So what's your process like? Right. Even using a simple tool like Canva to draw it out for people makes it really easy for people to see and understand. Right. We have to speak to the grade seven year old that's locked inside their body. We have to be able to simply communicate our message. And graphics and things like that are very helpful. Here's another image. Here's our client journey. Here's the process that our client goes through. We, we acquire new leads through YouTube, through Facebook, through live events and online events, through our email list, through word of mouth, through podcasts and summits. These people fill out our root cause assessment form. They then get a root cause review. We provide them with DNA and lab testing if appropriate. We review their labs with them and we create a roadmap to longevity. Once we create that roadmap, we ship them out their longevity kit which includes custom nutraceuticals, a like minded community coaching, a nutrition plan, AI driven feedback, and the living proof lifestyle. Right, so this is something simple that we've done to map out what the journey looks like for the client. And I can tell the client, hey, we're in this phase of the journey right now. And they can see they're right on track. Your process gives people confidence. It gives people certainty. It shows people that you have a plan. Don't you always trust somebody more when they have a map? Right. Who are you going to trust more? The guy who has a map in his hand or the person that doesn't? And many of us try to sell our programs without a map. We try to map out the journey for this client without showing them the actual map. You could build something like this literally in half an hour. And that's being very generous. Okay. This is going to give you more confidence when you're communicating what you do. And it's going to give them more confidence in saying, okay, I'm in the right place. There's a plan here. Let's put this plan into action and see what happens. Right. So it gives you credibility, makes you, gives you more confidence as well. All right. Are you finding this helpful? Type in. Yes. If you're finding this helpful. I just want to make sure that I'm continuing to deliver value and make sure you're getting the most out of this. Perfect. Thank you, Chris. Thank you. Lori. Danuta. Dr. Lara. Monica. Mona. Hey, Mona. All right, Karen, thank you as well. Sandra, thank you. Archna. Richa, Karim, thank you. I appreciate that. All right, so let's keep going here. I want to cover a few more things just to make sure that we're maximizing our time together. And if you have any questions, then I want you to pose those questions as well. I'm gonna start, you know, going into some of the nuance a little bit so you can understand a little bit more about the, the logic behind what we do and how we do it. So one of the things that I'VE realized is there is a massive benefit in running hybrid programs, which I described a little bit earlier, where you can have a one on one model, where you can have a one to many model and you can have a one to infinity model. Building a business that allows you to seamlessly switch gears into one of three of those things and provide a solution for everybody is what I'm looking for. That's the type of business I want to build where if somebody wants to go deep, I can go deep with them one on one. If somebody wants community and support and is maybe on a slightly limited budget, then I can have them work in a group setting. Doesn't compromise their results. But obviously we're not going to go as deep with them and they can always upgrade should they choose to. But then there's going to be people who may not be able to afford my one on one services or my group programs. However, maybe they're do it yourselfers. So what if I could take the do it yourself aspects of my group program and offer those to people? There's a solution for everybody. How many of you would like to be as inclusive with your programs as possible? Type in everyone if you would love to help everyone that crosses your path without leaving anyone behind. Right. That's the thing like in. For many years in practice, because we were so one on one focused and because you had to order lab testing and take supplements and you know, do the things and pay our consulting fees, we were pricing ourselves out of certain markets. We were pricing ourselves out of certain markets. So the people that we wanted to help the most, we didn't even have a solution for them. It's not that we couldn't help them and didn't want to help them, but we didn't have a solution for them because our time was so valuable that one on one we had to charge a premium for it. So instead we said, how do we help more people? Okay, so here's the benefits of running a hybrid program. You get faster client outcomes. So we did an experiment a few years ago. This was pre Covid, about a year before COVID And we wanted to ask ourselves this question. This is the problem we were trying to solve for how do we help people no matter where they live? How do we help people get results fast so that there's undeniable outcomes that they're getting and undeniable transformations that they're getting. And how do we help people go back to the fundamentals and the most basic things that they could do and coach them on how to stay there without labs and without supplements. So we really gave ourselves a challenge, right? Almost practicing in the exact opposite way of how we would normally practice, where it was high touch, high service, one on one. You can email me whatever questions you have, I'm going to customize your protocol for you, I'm going to review these labs for you. And it can get complicated very quickly. Pretty quickly, your supplement cabinet starts expanding and you have like all these variations of different products that you now have to warehouse, right? And pretty soon your functional medicine practice turns into a supplement practice, right? We've done all those things and there's nothing wrong with that, But I can tell you that it's not scalable. And I can also tell you that if you gave a person the option of helping themselves without taking more pills, they would rather do it without more pills. So that was a challenge we gave ourselves. How do we do this? How do we solve this problem? So we started a group of people on their functional medicine program, their one on one programs, and we started another cohort of people in a group program where we gave them the most foundational aspects of healing, which is what we teach our clients. I won't go into that today. We gave them a systematic approach. We coached them in a group setting. We put them in a community where they had accountability and support and the ability to answer questions and ask questions. And guess what happened after four weeks? Who do you think got better? Do you think the people that were still waiting for their lab results to come in or still had their stool test on their desk that they never did yet, did those people get better or the people that took immediate action, did they get better? Well, here's what happened. The people after four weeks who were in our lifestyle program were getting radically transformational results compared to even our devoted action taking one on one patients because it takes a couple weeks to get the lab results back. It might take a couple weeks for them to come in and keep, you know, make their appointment and actually get that scheduled. And then it takes a few days for them to get started. So at four weeks, the person who started the lifestyle protocols was actually far better. And we started actually seeing outstanding outcomes for our clients. So we got faster outcomes. We also realized that we had a increased revenue potential. Okay, now this isn't about making more money, but who would like to have more revenue potential, right? And there's nothing wrong with making more money if you're making more impact. Next is more personal freedom. Who wants more personal freedom? Right? We all do. We all want More personal freedom. And we all deserve personal freedom. So as I mentioned earlier, we're seeing that studies are now showing secret number one, that hybrid programs create superior results at a lower cost. Then Cleveland Clinic proved this. They had to spend money to prove this. We kind of knew it intuitively. We did a internal study. But this, the data is very clear that this is what's happening. Here's some results that we're getting with clients. Within weeks, Holly Parker, her mom was off her cardiology medications, off of her heart failure medications at three weeks. Okay. Another client off of PPIs and metformin. Another client is about to wean off her SSRIs. Another client offer SSRIs or at least cut in half, right? These are testimonials in just a few weeks. Think about that. Here's Dr. Suk. Reversed his diabetes, lost 60 pounds, got off his anxiety medications, got off his diabetes medications, no longer has high blood pressure. And this all happened in six weeks. Here's another client. Because all of our clients get oura rings, we're able to measure their HRV as they go through our process. This person's HRV went from 36 to 62. So unequivocal evidence, not just anecdotal evidence, but quantitative evidence that this process works. Here's another client. Was off his blood pressure medications. He takes three medications for blood pressure and was off all of them within four days. And he's never been able to do that in his adult life. No supplements, no lab testing, strictly simple lifestyle based solutions, yet strategic solutions and coaching. Secret number two, you have greater income potential when you work with people in a hybrid model. Okay? And again, however much money you make, that's totally up to you. But I like to have potential. Type in potential if you'd like to have a higher income potential. Whether you want to earn that money or not is up to you. But just having that potential, if you would like it. Type in potential for me. Yeah, I love having that. Right? Imagine you could work two days a week. How many of you would like to have a multi six figure practice working two days a week, an hour and a half each day? Type in me if, if you would like something like that. Or you could work three hours a week and make multiple six figures in your practice. Okay, so we. I know you want that. I mean, who doesn't, right? We all want that. However, you need to know that it's possible for you because others are doing it right now. They're doing it from the comfort of their home with little to no overhead. Just their Internet and their computer and a microphone, which is even optional, and a webcam. That's all they need. They already have the intellectual capability, the technology, the software has already been built, the products have already been built that they share with their clients. So everything that you need has already been created. We just have to piece it together. Okay, so here's the thing. Hybrid programs allow you to help more people at the same time at a lower overhead and offer a scalable solution that matches the magnitude of the problem at hand. This is so important. The magnitude of the problem at hand. The problem is so big that we need a solution that actually solves it. Okay, so why hybrid programs? Your time is better leveraged. It's less cost to administer. You stop answering the same questions a million times, and there's less complexity to deliver superior results. Okay, so it's actually the holy grail. It's so paradoxical and it challenged all my beliefs. It still challenges my clients beliefs. And it's not until they go through the process themselves that and see the transformation that it creates for their clients that they truly start believing. Check this story out. So this is Miranda. She's one of our rock star coaches in our program, and she's hanging out with one of her Rockstar Reset clients. Miranda does a program. She created a program called Reset with Miranda and this actually landed her on the news. Her client lost. You know, this is hard to grasp, but her client, using simple lifestyle techniques, cleaning up his diet, going to bed on time, chewing his food, de stressing, Lost 38 pounds in two weeks. So when the news found out, they called her on the news, on the local news, and they simply had to share the phenomenal story. Okay, so your body and your clients bodies are so amazingly capable if we provide them with the right circumstances. Now here's another thing. For those of you who have aura rings, you'll appreciate this. This is Miranda's hrv. All right, so she's doing all of this without compromising health. Now people ask, right? Is it even healthy to lose that much weight? I know it's healthier than having the weight. And he didn't do anything drastic. He was just so far off base that he didn't need a mitochondrial test, he didn't need a Dutch hormone test, he didn't need a stool test. He was so far off base that doing the most basic things were transformational for him. His body decided if it wanted to keep that excess inflammation and weight or not. In fact, he used to be so tired when he would come home that he would just go on his recliner, have a beer and just pass out because he was so tired and in so much pain. And now he doesn't have that anymore. So you tell me if that's healthier, which one's healthier? Right. Drinking a beer and passing out because you're in so much pain and so tired or playing with your kids when you come home, not having that extra 38 pounds of chronic inflammation. Right. You create the conditions for health. Your body only wants to be healthy. It doesn't want to be sick. All right, Secret number three is systems enable you to have more personal freedom. We talked about these five freedoms. Here's Dr. Cynthia. Let me share you share her story with you. So she's a coaching client of mine, and at one point when she started, she was onboarding about 10 new patients a month. And she had a waiting list, though she had tons of people that wanted to work with her. She's a rock star practitioner. She's got an amazing practice, but she didn't have the systems in order to onboard her clients. So what we did is we took the complicated, heavy lifting parts of her onboarding process and turned them into a system. And the floodgates opened up for her. Right. Her psychology was blocking this floodgate because she's like, oh, my God, if I onboard 30 new patients, I've got to create 30 new treatment plans. And those 30 new treatment plans are going to take me 120 hours to create because she was putting four hours into each one. But once we systemized it, she hired somebody to then take care of the rest. And so the floodgates in her practice opened up. And that's why this is so important to know that systems store energy. How do we encapsulate the energy of the things that you've done over and over and over again into a system? So just a refresher. Your perfect practice, your hybrid practice, creates superior outcomes for your clients, positive financial outcomes for yourself, and personal health and happiness for you. We want all of those things in order for us to serve with love. What I'd love to do is I'd love to know what was your biggest takeaway so far? What has been your biggest takeaway from today's session? What's the thing that you wrote down? What was an aha moment that you had? Go ahead and type that in. I'd love to hear what your biggest takeaway was. And then we'll switch gears one more time and we'll wrap things up. Okay. Richa is asking, do you have any program where you learn your health reset process too? Yes. In fact, the process that I showed you, this accelerator program, we actually have created the program in our practice. We have 180 page manual that we give to our clients and you actually get to use that program as well. You get to rebrand it. We've created it as a white label solution for you so that you can actually put your logo, your cover, your welcome message and everything in there and you follow our proven process. You also have the ability to then modify it and make it your own. So if you're serving a slightly different avatar or you want to modify the meal plans a little bit, or you want to add a sec. A section to the trainings that we've done, that we've got 10 modules. If you want to add some bonus modules or subtract and switch things out, then you can do that as well. Okay. Joyce says one on one is inefficient and exhausting. Hybrid programs reach a wider group of people and prevent burnout. Yes, Karen, Power of scaling with groups. Win, win for clients and practitioner. Yes. That's what the research is showing and I'm so happy that the research is demonstrating that because we're all evidence based practitioners. So the writing's on the wall now. We know that this is the path forward. Let's adopt our businesses so that we can be as inclusive as possible. We can be as accessible as possible, we can be as affordable as possible. We can get results without compromising and we can feel healthy and whole ourselves. Right. This is, is didn't exist before. Right. It's starting to become more, more known now. But it didn't exist before because the technology didn't exist. The demand didn't exist, the need didn't exist. Do you know that the greatest predictor that we have, social predictor that we have for longevity, is community? Right. People are craving to surround themselves with people on a similar path or journey as they are. All right. Susan says you can only add value to those who value what you do, who share the same values as you. Okay. Dr. Lara says that creating systems is not only okay, but it's overall beneficial. Yes. Think about it this way. If you created a lead magnet or if you created a little one page sheet that had a series of QR codes on it. Imagine you had a prescription pad which had QR codes on it and each of those QR codes was a different topic of conversation that you had. And all you did was you took that sheet, you Circled it for people. You circled the videos that you wanted them to watch. So it could be gluten and dairy. It could be a top conversation on mold. It could be a conversation on cleaning out their pantry. It could be a conversation on how to read food ingredients. Imagine you did that, recorded it at once, and then created a prescription pad, essentially with these recommended videos for them to watch. Right. How cool would that be? Their kids could watch them. They could watch them. They could watch them over and over again. And you never have to repeat yourself. Okay. Archna is going to reflect on what she wants to offer. Yeah. Let's see. Danuta says simplicity and a very kind approach. Okay. Coven says, I hope I pronounced that correctly. Coven says, I want to love to learn about your hybrid program. Okay, sure. We're happy to share. I love that you guys learned to simplify. I love that you're learning about systems. I love that you're, you know, creating a map and a journey for your clients to go on, which, which helps them have confidence and certainty in what it is that you do. How many of you, I'm curious, how many of you would love to learn more about these 12 different phases that we take our clients through? Type in me if you'd love to learn more about these fa. These phases that we take our clients through. So what we're actually doing that I wanted to make available to you is we actually have an event coming up and I'm going to share a link in here if you haven't already registered. It's called Perfect Practice Live. And Perfect Practice Live is a three day business intensive. So this business intensive is where we actually have coaches from our community and students who have gone through this process share about each and every one of these individual topics. So at Perfect Practice Live, what we do is we do a training on your brand script, we do a training on customizing your offer, we do a training on mastering your messaging and dialing in your one page website and all the things that you see here. What we've done is we've created a unique event unlike anything else in our industry, where we are 100% focused on helping you build your practice, giving you the tools and giving you the exact step by step process that's required to. For you to build your practice either on your own or with us or however you choose to. But you're going to have the roadmap. And so what we're going to do is, is if you. Aaron has dropped the link in the chat, you can go and register. It's absolutely free. It's my gift to our community because I believe that we need to move forward faster. I think we're all in agreement there. And this event is coming up. You can see the dates so that you can join us, get registered. You can also upgrade to VIP if you want to get the recordings. If you can't, join us that particular weekend and we're more than happy to share those recordings with you, this is going to give you the exact blueprint. So we're going to open source our methodology. We're going to show you, you know, behind the scenes the results that we're getting for our clients and exactly what we're doing now. At that three day event, you will have no distractions. So it is a business building intensive. So there is no other speakers, there's no other vendors, there's nobody pitching you anything confusing you, overwhelming you. This program is designed to be a business building intensive. So if you're serious about building your business and you're committed, you have to, I believe, commit to all three days because each process builds on the previous one. It's not like your typical event where you can just kind of pick and choose the people you want to hear speak. This is a roadmap. This is a well thought out, you know, linear roadmap in how to build your practice. So then as you go through this, you can check off, do I have these things? Do I have these things? What is it that I need to work on? Okay. And if you can join us, which I encourage you to do, we would love to have you there and continue to support your journey. Now, I know some of you had indicated that you love to learn more about our process. So we have a group of people, we start about 50 practices at a time that are going to be having their hands held through this process. Okay, so later on this season, we're actually taking 50 people through this process where we're going to take them week by week and not only share the theory, but also give them the tool. So when we talk about things like customizing your offer, we're actually going to give them our program. Right, so you'll get a version of our program that you can completely white label. And within, literally within 45 minutes, you can have your program customized using our foundational systems. We're going to teach you how to master your message, we're going to give you templates to build your one page website. We're going to give you all the tools that you need to run a challenge and how to create A challenge within days that you can deliver to your clients. We're also going to share with you the how to create a masterclass and then we're also going to give you the slides on that masterclass so we walk people through that. So there's that. That's also available to you as well. What I'm going to do right now is going to walk you through that. So if you want to stick around, then by all means do. And I'm going to switch gears now. And with your permission, for those of you that are interested, I'm going to go through what it means to go through this 12 week program. If you got value from today, I'm so grateful. I'm so honored to help each and every one of you. We'll see you at Perfect Practice Live so that you can get the whole story over the three days that we do the training. And for some of you who want to stick around, I'm going to walk you through what our program looks like because you might be interested in learning about it before we announce it at the event. Typically, our classes sell out, so we're usually, you know, those 50 spots will fill up. And so for those of you that are interested in learning more now, before the event even kicks off, who know that, hey, this is something I need to do and I want to save my spot for that upcoming cohort and learn more, then I'm going to walk you through what that looks like. So thank you, thank you, thank you. For those of you that are staying, just stick around for a few seconds and we will get started and we'll go through exactly what's included in the accelerator. So for those of you that are sticking around, type in me so that I know that you're staying. Okay? Awesome. Perfect. See Dr. Lara Danuta, Stephanie Joyce, Claire, TJ Glenda, Amanda Kareem is staying. Awesome. Great. Okay. Can't forget Lori. Lori won the Internet today. Can't forget her. Okay, well, thank you for joining me. What we're going to talk about is the Perfect Practice Accelerator. We're not selling anything today. I just want to be very clear. What you will have the ability to do is speak with somebody from my team and they'll see if this is the right fit for you. Okay, so there's no, like click on this button and buy. Don't worry about that. We're simply gonna share what we have to offer and then you can decide if you want to get on a call with somebody from my team, learn a little bit more, make sure it's the right fit for you. We only work with people if it's the right fit, and the right fit doesn't mean that you have the money. The right fit means that this is gonna be transformational for your business and that you're somebody that we would love to work with, and we're a tribe and a community that you would love to work with and. And not only get value from, but deliver value to. So that's our deal, right? I'm not going to sell you anything today. I'm simply going to share what we have to offer, and then you can get on a call with somebody from our team and we will evaluate if what we have to offer is the right next step for you. Sometimes it is and sometimes it isn't. If it's too early for you, we'll let you know. If it's. If you've already got a practice and there is a more advanced solution that we can offer, then we'll let you know that as well. And if it's a wrong fit or if there's somebody else that can solve the problem that you have, then we'll also let you know that as well. So we're here to help. We're here to deliver as much value as we can to the people who share the same values as you. So what I'd like to do is introduce a revolutionary functional medicine coaching program that's affordable for you, that creates amazing outcomes, that scales easily, and helps you create all five freedoms. Right? I think we all agree that these were the things that we wanted. We wanted the solution to be affordable for us, affordable for our clients without compromising outcomes that helps as many people as we choose to, where we can turn the dial up or down, and at the same time allows us to have freedom. Now, if you told me this 12 years ago, I would have said, this sounds too good to be true. If you told me this five years ago, I would have said that this is too good to be true. I always thought that you had to grind it out. Right? And that's what I did for many years. I'm not afraid of hard work. I am afraid of wasting my time and I am afraid of not making the impact that I know I can make. Okay. I think we're all on the same page there. I think all of us want to make a big impact and we want to do it without compromising ourselves. You know, one of the things that you have to realize is that what you do changes and transforms people's lives. So we have A responsibility to do it right. We have a responsibility to take things to a next level. Okay, so here's the thing. We're. I'm gonna walk you through what's included in this 12 week accelerator. So the first thing that you get is you get 12 weeks, 12 modules of live trainings with me. So I do a training once a week for two hours. And I do some Q and A as well where I walk you through each of these topics to help you master them. What you'll also get is a turnkey metabolic health program that we use at Living Proof. So this is the program that we use with our clients that we've developed with over a decade of experience and decades of experience when we combine all of our clinical teams efforts. And this is delivered to you on a silver platter. So we deliver this as a file in Canva and by simply making a few changes, you're able to deliver a turnkey solution. Now remember, this is a system. So we've taken our intellectual knowledge and our intellectual property and put it into a system so that it's a turnkey solution for you. Okay, next, what do we do? So after we give you that turnkey solution, we also give you a lead generating blueprint. So we can't just have an awesome program with no leads or nobody using our program. We need leads and we need traffic. So we're going to show you how to generate more traffic through clarity in your messaging and different marketing techniques. You also get a private Facebook group and portal. So you surround yourself with 50 people who are on the same journey as you. Okay, so if you were to climb Mount Everest, you would probably never go up there on your own, right? You would want to go with a group of people who are all leaving at the same time. You wouldn't want to go with a group that left a week before you, even a couple days before and you're trying to catch up. You would all want to leave together. So we create this fellowship of people that go together and amazing things start to happen. You also become certified through the Living Proof Institute. So as you go through this program, you will become a certified practice because we will be holding you accountable through this process and we will then also be referring others to you, you know, as a certified practitioner. Some of the bonuses we include are a 30 day functional medicine marketing strategy and social media strategy. We also include a five pound challenge playbook. So we show you step by step how to build your challenge out. We share all of our webinar slides with you. So any Slides I've created, I share those with you, but we have specific slides for our program and webinars that we teach you how to use. So you don't even have to go through the $25,000 of training that I had to go through to create the webinar. We share what's working with you. We only share what works so you don't have to go through the same trial and error that we did. We share what works. You also get. As a special bonus, you yourself get to go through the program and experience the transformation. So my team, my wife and Alice and the rest of our team will take you through your own personal transformation so that you can be patient zero for your program. You also get our swipe copy vault. So any, any copy that we've created that we can share with you to help you get your message out there into the world, we will share that with you as well. We also share with you all of our new client forms. So all the forms that you need to run your practice, we share those with you. With a click of a button, we import them right into your Practice Better account where we share the PDFs with you should you choose not to use Practice Better. We also have a perfect one page website template that we share with you. So with a click of a few buttons, you can, you can actually get your website done in a weekend instead of in a year, or instead of never. We've heard so many horror stories of people spending thousands of dollars on a website and months and months and still never getting it done. We do a single training. We share a template with you. We show you a drop and drag tool to get your website done if you want to in a weekend. We also share with you weekly technical training. So many of the challenges that practitioners face is that they may not understand fully how to integrate and leverage technology into their practices. So every week I have a technology coach that teaches you exactly how to implement the very tools that we're sharing with you. So when I share with you the one page website template, the same week, she shares with you how to customize that template and make it your own. Because your chances are you're practicing from your home, we want you to sound and look like a pro. So we also include as part of your business bundle a 4K webcam and a podcast quality microphone so you sound and look on point. A special bonus that we also include is an Oura Ring. So all of our clients get an Oura Ring. And this Oura ring allows us to help you as you get coached in your health through this process, and it shows you a powerful new tool and a way to use wearable technology to demonstrate to your clients that what you do works. Now, what's also happened in our practice, and I want this to happen in more practices around the world, is we've been collecting data. So for the last two years, we've had hundreds of people wearing OURA rings in our practice. And we've collected hundreds of people's data to show that their HRV is improving, their sleep is improving, their resting heart rate goes down. Do you know what happens when somebody sees that their resting heart rate is down 10 points in two days or in a week? Right. They're blown away. Do you know what happens when their HRV starts to go up or their deep sleep starts to improve? They're eternally thankful because they have a tool that's measuring improvement. And so here's the thing that's cool about having an OURA ring or some sort of wearable technology in your practice is that it allows you to demonstrate the value of what you do in a non invasive way with a short feedback loop. Right. So I can see tomorrow how I slept last night. Right. Or the night before. So keep that in mind that one of the things that's missing in our practices and our wellness practices is objective data. The more objective data you have, the more valuable your program becomes. Okay. The more likely somebody is to pay for your program. If you can show them that, hey, this is a cohort and this is the results that these people are getting. It's not just how they're feeling. Their body is telling us that something is changing inside of them. What you also get is a training series that I've created called Starting from Scratch. And this is a 21 day functional medicine business launch plan. We're going to include that as well. And then we also have some additional bonuses that we're offering that are going to allow you to leverage things even further. So we have some special fast action bonuses. We normally don't offer any of this until the event, but we've had so many people reach out to us from our last event. So that's why I'm sharing with those of you that are really interested. What we're doing is we're offering exclusive breakthrough coaching with me. This is for the first five people who join. You also get three hours of training with my technical coach, Danielle, and she will actually walk you through the technical aspects of your business using Kartra. And we also have a very Special launch code that we're going to be doing as well, where we're going to be implementing and teaching you how to implement sooner, faster, like you all wanted to. So there's a special training that we have as well as a bonus for those of you that sign up. So you get everything that you see here, everything that I talked about, get 12 weeks of training, you get all the coaching, get all the support, you go through the program yourself, you get all the white label solution that you need. It truly is a turnkey solution and we're giving you the keys to the kingdom. It's taken us, you know, literally, I would estimate, you know, hundreds of thousands of dollars, several decades in man hours to be able to offer this to you. But I'm so excited to be able to offer it to you because I believe it's my responsibility to pay it forward and share what we've learned. And listen, you'll if 12 years from now, you'll figure this all out too. Three years from now, you'll figure this all out. Now I don't want you to wait that long because you will suffer in the meantime. Your clients will suffer, people will die in the meantime. So if you're looking for a hybrid program, if you're looking for a proven process that thousands of people have gone through and will continue to go through, if you're looking for a turnkey business solution, if you're looking for a proven methodology to offer your program to the world, if you're looking for the webinars, if you're looking for a community, if you're looking for all the training that you need to get your business up and running to generate leads, then we've done all of that for you. So you're getting personal mastery, you're getting professional mastery, we're helping you master your clinical skills, and you're getting mastery of your practice. So those are the three things that you need to build. When you're building your business. You need to build yourself up right and have the right mindset, attitude, psychology. You need to have your, your practice outcomes to be exceptional so that people refer to you not soon, not later, but sooner. And you need to have a practice that runs smoothly with systems and is profitable. Okay? So it's our extreme honor to be able to work with you if this is the right fit for you. What I'm going to invite you to do is if you're interested in learning more about this is get on a call with Aaron and he's going to introduce to you a Very special offer. I'm not going to announce it here, but he's going to. If you talk to Aaron or anyone from our team, they're going to be able to tell you privately what the special offer is. One thing I'll tell you is that we are giving away 50 business scholarships. And so I want you to be able to grab some of those. And, and I would also love for, you know, for you, if you're interested, to be one of the first five people our events coming up, it's a little bit out, but you could be one of the first five people to actually take those spots and have that coaching session with me as well. So we're going to drop a link in the chat. I know Aaron has dropped it here a few minutes ago. And what I'd love for you to do for those of you that are interested, is get on a call with somebody from our team and we'll be happy to support you and, you know, help you find what the next right step is for you. So, Aaron, can you drop that link in the chat for me? There it is. You'll simply go there. It's an absolutely free call and we'll assess if this solution is right for you or if we have a solution that we can point you that is the right next step for you wherever you are in your business, whether you're just starting out, whether you're ready to build your business, you, or whether you're already established and you're looking for mentorship and coaching. We also have a solution for you there. We have a solution. Just like I want you to have a solution for everybody, we have a solution for everybody. But it's once we get to know who you are, what your goals are, what your objectives are that we can pair you with the right solution in our practice. So thank you for joining me today. What I love to do, Aaron, if you're available, I'd love for you to share. What can they expect from what it when they get on a call with you or somebody from our team?

Absolutely. So great to see everyone. And what we do on this call is we assess where you are right now, where you want to go. So it's really about learning where your practice is, what you what, what skills, what systems you have in place right now. And then we will help you point out the gaps that we see that will help you get to your practice the way you want to see it. So, and at that point, if you feel like this is something you want to move forward with, you feel like this is a good fit for you. We're a good fit to move forward together. Then we can discuss what that looks like. But there's no pressure. We're not going to twist your arm. We're not going to use any strong arm tactics to make you make a decision that's not aligned with. We are what your, what you are, what you feel is right for you. So we're here to support you. And as we said, we're here to create a safe space and listen and see what is how we can be advisors and coaches for you.

Amazing. Amazing. So this is a value driven call. We're looking for alignment and values. We're looking for where you are in your practice and in your business, what stage you are in your journey. And then our goal is to provide you with the right system and the right amount of space that you need to then come to a decision based on what your objectives and goals are. We are very selective with who we take on as well. So an example I'll give you is we look at this like climbing Mount Everest. We want to take able bodied, able minded, able spirited people on this journey together. Okay. Fortunately, we're in a position where we don't, we don't need you to join this program. We'd love it if you're the right fit. Okay. I'm actually, Aaron and I are going backcountry camping here in a few weeks and one of the things that is people are like, oh my God, you must have had so many people that wanted to go camping with you. I said yes, but I'm very selective with who I'm going to spend five days in the backcountry with three hours deep into the woods. You have to be very selective. So we're very, very selective. And we're also very, you know, we want to do right by you. That's our primary objective. Just like you want to do right by your clients. And the best thing that we can do is get on a call, see where you're at and then come up with a solution. Everything that we offer, you know, comes with our stamp of guarantee. And that's why we want to get on a call with you to make sure that we're offering you what fits your needs and, and desires as well and objectives. And you can vet us too. You can make sure that we're the right fit for you. So what I love to do with the five minutes that I have left is answer any questions that somebody might have. So if you have a question, you can raise Your virtual hand. If you enjoy today, you can tell me that you enjoyed today and sign off or make sure you click on that link to book your call. It just takes a couple of seconds, but if anyone has any questions, you can raise your hand. Your digital hand. I'm happy to answer it. And if not, then we'll. We'll sign off in just a few seconds. Thanks, Dr. Lara. Appreciate you. Okay, awesome. So, going once, going twice. All right, well, have an amazing evening, everyone. Or morning or afternoon, wherever you are. And I'm super thrilled that you're here, and I am honored that we got to spend this time together. I see TJ saying. Wait, so was there a question TJ that you had. For the virtual call? How does that work? I'm not. You can unmute yourself. Just so I can be clear. I'm not sure I understand the question. Oh, it'll be a zoom meeting is usually how that call goes. Aaron, do you want to clarify? Will it be a zoom call or a phone call?

It'll be a zoom call. Or if it works better for you, we can also do a phone call. So we are flexible in how you want to meet and connect. So either. Either is an option.

Okay. Yeah, I. If. If you have the option, I prefer zoom. Just. So if there's a screen share that you want to do or if we need to share a screen with you to show you something, then it's. It's much easier. But we can be flexible to. To meet your needs as well. Yeah. So once you. Once you schedule the appointment, then you will be able to add it to your calendar, and the link will automatically be embedded in the calendar invite, and you also get a reminder email.

Yes. So, tj, I see you on my calendar already. So I'll make sure to reach out and confirm that you got all the information that you need.

Awesome. Well, Aaron, thank you. And thank you, all the rest of you, for. For staying tuned in. Appreciate you. Lots of love, and here's to an amazing, amazing rest of your day. Bye, everyone.