Short transcript excerpt advising salespeople to create a positive, joyful buying experience. The speaker argues that sellers 'sell the way they buy' and recommends practicing joyful buying so sellers can project helpful, non-pushy energy when offering solutions.
A masterful salesperson gives someone an opportunity to spend money joyfully. Imagine your client being happy to spend this money because they're like, great, thank goodness I have a solution to my problem. So I have in my mind the possibility that they might actually be joyfully buying this thing. And the way to get a reference for that is remember that we sell the way we buy. So when you buy and you're, like, stressed out and you're, like, combative with the salesperson and you think everyone's, like, out to get you and scamming you and you feel like you got to research a thousand things, you're going to project all those beliefs onto your clients. So practice buying what you want joyfully, and then you can be in that energy when you sell, it's like, this is what you want, and you can have a solution to your problem joyfully. So with those energies, you don't feel like I'm being salesy, which is to say, like making someone uncomfortable or pressuring someone into buy. You're actually, like, here to help, and you happen to have a solution now.
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