A short YouTube excerpt by Sachin Patel titled "Never Sell Yourself Short" offering pricing advice: charge a fair price that reflects your accumulated knowledge and the value you deliver. Patel cautions against underpricing because it can make buyers skeptical of the service’s quality and undermine seller confidence when stating prices (example: a $15 phone vs a $1,000 phone).
You know, I always tell people to charge what's fair and that often means that they need to raise their prices because they're charging too little based on the value that they're offering and based on how, how much knowledge they had to accumulate in order to be able to deliver that value. So never sell yourself short but we never encourage you to gouge other people and you won't be able to say the price without having a quiver in your voice if it's not the right price. Sometimes if you charge too little, people won't believe that it's possible that you could provide the level of service that you actually do. So there is a segment of buyers that actually become skeptical when you charge too little. Okay, just like you might be right if you were going to buy a phone and it was only $15 might seem like a great value. But you start questioning why is it so cheap right when every other phone is $1,000.
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