Sachin Patel recommends a simple, free website called Answer the Public (answerthepublic.com) as a tool for content creators. He explains that the site reveals common questions people type into search engines about a topic, and advises creators to answer those questions directly and "meet people where they are" to make content more accessible and relevant.
I want to share with you one of my favorite tools for content creation. And it's a really simple website and it's absolutely free. It's called Answer the Public. So go to answerthepublic.com and you can type in the topic that you're creating content about. And what you're going to see is a reverse engineered search. So what happens is people go into Google and they search for thyroid disease, but then they ask a question related to thyroid disease. And and you can see exactly what the most common questions are and start answering those questions. Create content that addresses the most common concerns that people have about this topic. Chances are you're sharing information that's way too complicated and way too advanced for people who have the problem that you solve. So you have to meet people where they are and answer the public helps you identify exactly what questions people are asking so that your content nails it every single time.
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