Sachin Patel breaks down the two metrics early-stage founders need to watch: Profit (revenue minus expenses) and Positioning (who you're becoming as a communicator and brand). Improvements in positioning often come first, with profit gains lagging behind, so most people quit before they see results.
The next thing I want to talk about is two P's in your business. And especially when you're starting out, this is going to be a big one for you. The first P is profit. So profit is a measure of efficiency, revenue minus expenses. Right? Give or take. Next thing is positioning. Positioning is who we are becoming in the process. And that doesn't always translate to profit. If you're becoming a better and better speaker, if you're becoming better at sharing your message, becoming better and more consistent at posting online, you are becoming a master of your message. Now, there might be a. A delay between when that mastery turns into revenue and when that turns into profit. Now, what happens in the beginning is many people give up a little bit too early because they don't see that first P shifting right away. So the question to always ask yourself is, who am I becoming? Am I in a. And am I in now a better position to make more profit? Okay, is everyone with me? Just raise your hands if you're following along. Okay, great. This is where many people get stuck.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
