Sachin PatelFounder of Perfect Practice and Living Proof Institute

Relationships create endless opportunities

3 Jan 2023 · 1 min

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0:48

A short excerpt from Sachin Patel's YouTube video arguing that acknowledging and maintaining relationships creates marketing advantages. Patel emphasizes that everyone an individual knows likely knows someone who could benefit from their services; by staying connected and top-of-mind, those relationships will generate referrals and provide an "unfair advantage." The speaker recommends using seasonal moments to express gratitude and reconnect.

Chapters

We're not necessarily only acknowledging people that are doing business with us or will do business with us, but we're acknowledging the relationship itself. Because I promise you that everyone that you know knows someone who could benefit from what you do. Every single person you know knows someone who could benefit from what you do. Now, if you, you know, maintain and establish a healthy relationship with these individuals and stay top of mind awareness, then guess what? You have an unfair advantage and they're going to help you do a lot of the marketing for you. Okay? So this time of year is a great time of year to, you know, acknowledge people, to spend a moment and be grateful for them, and to reach out to them and connect with them.