Sachin Patel argues that shifting how people see the world is the hardest part of change. He calls it "shaking people awake" to force a new perspective. Once that mental lens shifts, everything else becomes easier.
And one of the first things that needs to change for a lot of people and your brand can do this is their paradigm, right? So sometimes we have to kind of shake people away to get them to kind of look at the world through a new lens. And that's what our paradigm is. It's the lens through which we look at the world. And so that can sometimes take a little bit of cage rattling to really bring them present. Right? And some people are going to really appreciate that. I get lots of compliments and comments from people saying, hey, I really appreciate this. And those are. Those are your people, right? The people that don't resonate, they're not going to message you and tell you anything. But those that do are going to say, I really appreciate this. Because you're not afraid to tell the truth. You're not afraid to express yourself. And these are many of the feelings that I have, and it's great to know that, you know, those. That way of thinking is welcome here. So getting people to change their paradigm is usually the first step, the hardest step, but once you do, then it's all downhill in a positive way from there.
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