Short video by Sachin Patel offering practical pricing advice: price matters ultimately to the seller, not to buyers. He recommends setting prices that are fair to the client, the practice, and the practitioner; often this requires raising prices but not simply charging more for its own sake. The clip references Joe Polish and Genius Network as influences.
Your ideal client thinks you charge too little. Now, how do we set our prices? This is an important thing. You know, I work with Joe Polish for many years. I've been in Genius Network for about seven years now. And if you were to ask Joe, Joe, how do I set my price, he would tell you that the only person the price matters to is you. No matter how much you charge, there are people that are willing to pay. And no matter how little you charge, there are people that are ready to complain. So the only person the price matters to is you. Your prices should be fair to your client, they should be fair to your practice, and they should be fair to yourself right now. Many times what this means is you need to raise your prices. However, it doesn't always mean that. Okay, I believe in charging what's fair, not just charging more for the sake of charging more.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
