Service providers should start with low or free work to land early clients and prove results, but prioritize committed ones since free clients often lack dedication. Use those wins to raise prices toward market rate, then charge premium once you have unique positioning or proven excellence.
I actually think that's not a bad idea. To start off is to have prices so low that you're thinking to yourself you're going to be silly to not say yes because that you're really sold in that right. And even to the extent of doing work for free. Although the downside to free work is that they're the hardest clients because they're the least committed. But we're working on building your confidence here. So give yourself your first few clients, they got to be committed. If it's free, it's harder and start to build the results. And as you build results, so you're sold yourself, you're helping them see a clear vision of a future that they're buying into and they're committing to financially, you're getting results. Then you start to raise your prices to competitive prices. Then ultimately you get yourself to a level of confidence where you're at premium prices, where you believe either because you're very unique in your focus of who you serve, or you really are confident that you do a great world class job. Then you're charging perhaps multiples of what the competition might be charging because you're so good at it.
Your Doctor Won't Prescribe This… But It's the Most Powerful Medicine on Earth
