A short YouTube talk by Sachin Patel advising practitioners starting out to avoid creating unnecessary complexity ("problems that don't actually exist") through premature automation or tech-heavy solutions. Instead, he recommends meeting yourself where you are and focusing on building strong relationships and connections—these reduce marketing effort and generate referrals even when contacts aren't clients.
Want to start creating, you know, problems in our business that don't actually exist. So let me explain to you what that means. Sometimes what happens is when we're starting out we start doing what Sachin is doing, right? We start creating all these fancy automations or we think that we need to have all these things in place when we're just starting out. I didn't have these things in place when I was just starting out. Meet yourself where you are, right? I heard many people say that they don't like technology. Well let's find another way aside from technology to help you connect with people because your business and building it is all about connections. It's all about relationships. The stronger that relationship the less marketing you have to do, the less persuasion you have to do. And guess what? Even if that person isn't your client, even if your best friend isn't your patient, that's cool. They know people who need you.
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