A short instructional YouTube talk by Sachin Patel offering practical website tips for functional medicine practitioners. He emphasizes using targeted images, conveying empathy and solution-fit to the visitor, clear calls-to-action, mobile auditing, telling your story/stand/solution, and adding a tracking pixel for retargeting.
Hey, if you're in the process of rebuilding your website or starting from scratch, I know your pain. There's a. There's a lot of things that go on when you're building a website and there's a lot of things to think about. And unfortunately, we don't always think of these things in advance. And many times they may be an afterthought, which then leads to a lot of change and back and forth. So I want to give you some tips that can help you save some time. I'm helping about 50 practitioners right now put their website together and upgrade the existing websites that they have. There's a few things that I'm teaching them that I wanted to pass along to you because it can be helpful and save you some time. So first is let your images do the heavy lifting. Use images that convey a powerful message to that particular person. So if you work with women who have young children and that's your avatar, show that image, okay? Make it very clear to that person that they're in the right place. That actually brings me to number two. So first of all, let your images do the heavy lifting for you. Convey your message. Imagine somebody can't read any of the words, but they want to know if you can help them. That's your challenge. Next is ensure that that person feels at home that you understand their problem. You have a, and you have a solution for it in a way that they want it to be solved. So just because you have a solution, it doesn't mean that they want it unless it's the way they want to solve that problem. So, so do they want to solve out drugs and surgery or do they want to solve this problem using a natural holistic method or are they looking for a supplement to fix their problem? You have to have a solution in a way that they want the problem to be solved and that needs to be conveyed. Next is you have to have specific calls to action. You have to direct people and tell them exactly what you want them to do. Do you want them to schedule? Do you want them to learn more? Your call to action should be clear. It should be bright and bold and, and it should be present in at least three different parts of your website. Next is do a mobile audit of your website, which means that, you know, go on different devices, using different browsers in different formats and test your website. Because you just never know what device somebody is using and how it looks may vary from device, device, and make sure you're checking mobile, because the mobile experience is how most people are probably coming to your website right now. Next, three things that you want to have is your story. You want to have your stand, and you want to have your solution. So why do you do what you do? I need to know that. What makes you empathetic? What gives you authority? What's your stand on this existing problem that I have that you're going to help me with? I want to know that we stand on the same side of the line. And then number three, what's your solution? And is it a solution that makes sense to me? Okay, So I need to know that from your website. And then here's a bonus tip for you. I would put a pixel on your website so that when somebody comes to it, you're able to retarget them for pennies on the dollar on different platforms. You could retarget them with Google Ads, you could retarget them with Facebook ads and be preeminent. You could show up everywhere in their life because you have a problem that they need to have solved, or you have a solution for a problem they need to have solved. And no one can do it better than you. And so you need to be following them around, if you will, so that they are fully aware that you're capable of helping them and you're fully committed to helping them find a solution. Our commitment to helping our clients starts by getting our message in front of them and having the tools to make sure that they understand what it is that we do. Clearly. So this, you know, this audit for your website, I hope it helps you. I hope it gives you some clearer insights on what to do and gives you at least a way of assessing if you've got some work to do or if you've got all the right pieces in place. And of course, there's more than this, but I thought these were some great ones to give you. For now, anyways. Hope that helps. I'll talk to you soon. Bye for now.
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