Sachin PatelFounder of Perfect Practice and Living Proof Institute

Transform Lives, Build Reputation: Utilize, Don't Use People @JoePolish

3 May 2023 · 1 min

Watch on YouTube

0:57

A short YouTube monologue (uploaded May 3, 2023) in which the speaker argues that professionals should focus on transforming clients/people rather than treating relationships as transactions. The speaker emphasizes that true reputation-building comes from delivering transformation that leads to enthusiastic, word-of-mouth marketing, and advises 'utilize, don't use'—people prefer to be utilized (valued and engaged) rather than used.

Chapters

You know you don't build a great reputation by talking about what you're going to do. You actually do it by doing it. And if you have people that have been transformed by you being a doctor, by you being an advisor, by you being a coach to them the best marketing will often be created by just happy people that have been transformed. And if you're in the transformation business really not just these are not just words that I'm saying here because they sound good. You can be in the transaction business or you can be in the transformation business and if you really are able to transform someone help guide and take them through a plan and a path by all means you know utilize that. Don't ever use people utilize people. No one wants to be used. I don't want to be used. I want people to utilize me. I love being utilized. I hate being used. And so people will really appreciate just often presence being present.