A short conversational clip from a YouTube video (hosted by Sachin Patel) about marketing and running a practice. Speakers emphasize being clear about who you serve, differentiating your approach, not being attached to programs, and prioritizing adding value to clients/patients over chasing money.
When people's paradigms change, then, you know, their options become much more clear. And I think a big part of messaging and marketing and having a successful practice as you do is getting really clear on who you're for and who you're not for and how you do things different than what else is being done out there.
Yes, Yes. I mean, and I would kind of add that onto, like, not being attached to your program and always trying to add value first. Right. With value that you give to your customers, clients, and patients, you get rewarded. If money is what's driving your choices, you will always be pining for money when you know you're driving towards a value. People will value that. When you're giving them what they need and also helping them understand what they need, I think that's really important. And I think the other side is I have a lot of people that'll come up to me and they're like, oh, my gosh, Betty, I've always wanted to have what you have, right?
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