Sachin Patel explains that building proprietary processes/systems encapsulates intellectual property, making a service or protocol unique to its creator and reducing client cross-shopping. He uses examples like naming a protocol (e.g., 'Patel Protocol' or 'Matthews Protocol') and Apple's ecosystem to show how exclusivity drives customer retention and profitability; the core claim is that systems create freedom by locking in value.
Chapters
So when we create a system, it's basically taking our intellectual property and encapsulating it into a process. How many of you have a proprietary process? You kind of all do, right? Because you're all individuals. You all have your own way of doing things. However, have you taken that proprietary process and put it on your website? When you take your proprietary process, do you share that with your client that you've developed, let's say the Matthews Protocol, right? Or the Patel Protocol or whatever the name of your practice is? Because here's what happens. So. So if Deb has a protocol that she uses or a process that she's developed because of her years of expertise, guess what? If you want to go somewhere else, you're not going to get that process. So it eliminates cross shopping. It eliminates people from shopping around, hey, if this is what you want, this is the only place that you can get it, right? Think of Apple. Apple has created their own ecosystem, right? So once you're in that ecosystem, you don't go anywhere else. That's why they're the most profitable company on the entire planet. So what can we learn from other companies that's working well? Your systems equal free.
