A short YouTube clip (by Sachin Patel) discussing how to make a message attractive by ensuring it promises valuable outcomes and by lowering perceived effort, time delay, and sacrifice. Speakers present a simple value formula: (dream outcome Ć likelihood of achieving it) Ć· (time delay + effort + sacrifice), and advise lead-generation strategies that decrease perceived effort and accelerate outcomes.
If you want people to be attracted to your message.
That message.
Has to be valuable, right? The outcome that you're going to create for that person has to have value. So the dream outcome multiplied by the likelihood of.
Achieving that outcome.
Divided by.
Time delay.
Effort, and sacrifice is valuable. So when you're creating some sort of lead generation strategy, think about how I can decrease the perceived effort and sacrifice and how I can excel accelerate.
The person's outcome.
So going back to, you know, I.
Guess grade eight math, or maybe grade six math, if you make the bottom number as low as possible, the value increases. People pay for speed and they pay for effortlessness.
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