Sachin Patel gives practical advice for launching group programs: sell the vision and enroll participants before fully building the curriculum. Provide a clear curriculum outline and deliverables up front, but create session content in real time as the program runs so you can co-create with participants, stay relevant, and avoid wasted work. Emphasizes delivering on promises and over-delivering when possible.
If you're in the process of launching a group program, I want to give you some tips that can be really helpful that takes the edge off of getting your program launched. So one of the things that I learned from one of my mentors many years ago and something that I apply to all my programs is that you never build the program until somebody buys the program or a group of people buy the program. You always want to have a curriculum, you want to have an idea of what you're going to do. And you, you sell the concept, you sell the, the vision. However, it's not until somebody buys that you actually create it. So let me give you an example. If we're running a 12 week program and we, we've done this for our practitioners, we lay out the curriculum and we let them know exactly when we're going to teach them week after week the topics that we're going to cover. But here's the thing. I don't have to have those presentations done until it's time for me to present them. So I don't have to have my week 12 presentation done during week one. I have to make sure I have my week 12 presentation done during week 12 because that's when it's necessary for me to present it so that you have the same permission to do that. You probably don't want to invent your 12th week of training before you even sell your program, because by the time you actually get there, three to four months later, you probably realize that you probably need to record something else and the content may not be as relevant as you thought it was going to be. So I encourage you to build your programs in real time. It allows you to co create with your audience, allows you to really get familiar with what their needs are, the language that they need it to be in, you know, the level of engagement that they need. And you get better and better and better at delivering. So what I encourage you to do is set out the curriculum, know what your deliverables are, and of course you're going to deliver on what you say you are. So we never say we're going to do something and don't do it. In fact, I'm always looking for ways to deliver what I promise and over deliver on top of that. So, so that people could never say they didn't get what I promised them. And that makes me feel good knowing I'm over delivering. It should make you feel good knowing that you're able to over deliver as well. So the tip for you when you launch anything is sell the vision and then launch the program and then build it as you go. You don't need to have it all done, doesn't need to be perfect. And you can probably get more done in a shorter period of time if you know you have to get it done and by a certain time next week and the week after that and the week after that. So it's actually a great hack to help you and force you to get some of this stuff done that you may not get done otherwise. You know, it's daunting to think of putting a complete program together and then launching it and nobody buying it. There's nothing worse than that. You're better off being in a position where you launch a program or you offer the program to people. Nobody buys it. And guess what? You didn't build it, so you didn't waste any time doing it. However, if you sell it, people buy it. Now you're on the line to get it actually done. So that's what I found to be helpful for me. Hopefully that's a helpful tip for you so that you can put your program out there in the world, see who bites, and then build it as you go. Talk to you soon. Bye for now.
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