1. Essential Account Planning Book Overview with Mark Donnolo

Name: 1. Essential Account Planning Book Overview with Mark Donnolo
Uploaded: 2020-07-28T18:41:21+00:00
Duration: 51 s
Channel: SalesGlobe Sage
Description: Mark Donnolo (managing partner, Sales Globe) introduces his book "Essential Account Five Keys," a practical guide for sales teams to grow strategic…

28 Jul 2020 · 1 min

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Mark Donnolo (managing partner, Sales Globe) introduces his book "Essential Account Five Keys," a practical guide for sales teams to grow strategic accounts. The book emphasizes approaches, processes, and habits for account planning and includes templates, tools, best practices, and lessons from interviews with sales and marketing leaders about successes and mistakes.

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Hi, I'm Mark Danolo, managing partner of Sales Globe, and I recently wrote a book called Essential Account Five Keys for helping your sales Team drive revenue. And it gets into the strategy for how to grow your biggest, your most strategic accounts in the organization. And it's all about the the approaches, the processes, the habits that you need to put in place for your sales teams in order to do a better job of growing those accounts. It includes templates, it includes tools, it includes best practices around the great approaches around account planning that will make a difference. And I think best of all, it includes knowledge and wisdom from people that we've interviewed. These are sales leaders and marketing leaders in major companies in terms of how they've made mistakes and how they've done it well. So I think you'll enjoy the book.