Brick And Mortar in 2022

What's the story? The Return of Brick and mortar with over half of companies increasing retail sales headcount, 59% of companies surveyed said they are increasing retail sales associate headcount over the next 12 months. During 2020, most retailers shut down completely while others created a new method of selling with curbside pickup to manage existing inventory and most adopted method to ease the way for consumers to adopt E commerce for businesses. That pre pandemic was primarily conducted face to face. We know that in 2021 retail business picked up steam across the United States and that consumers continued to value the ability to shop in a physical location. There is an evolution of the brick and mortar store experience underway and what we know is that the Omni Channel is real. We believe that those companies who will win with the best sales associates and bottom line results are those that figure out how to pay their sales associates for all sales within their footprint, regardless of which channel the customer ultimately chooses. Creating a seamless experience with the ability to purchase anywhere and at any time with a sales associate who is engaged with the consumer and helping them with their purchases we believe will win out every time. To do that, companies will need to make employee pay a seamless experience as well. Retail sales headcount growth is surging Organizations project even greater retail hiring with 59% saying they'll increase headcount over the next 12 months. Field headcount increases are projected to pick up pace with 44% of organizations saying they'll increase headcount over the next 12 months. New account sellers will continue to lead headcount growth with 48% of organizations projecting increases.