A short YouTube clip (SalesGlobe Sage) discussing a shift in client segmentation and go-to-market strategies: moving from product/service-aligned teams toward industry verticalization. Speakers note that dedicated industry-focused teams (healthcare, food services, manufacturing) are being explored in B2B sales and possibly B2C.
We are starting to see clients shifting how they segment and go to market. So traditionally, where you may have a.
Product focus or product and service focus.
And you're aligning your teams to that.
Which I still.
Believe that's a good, that's a good way to go. Right? Because some.
People are.
You know, when you've got focus on products and services, you're not having to worry about, you know, 600 SKUs.
It's a whole lot easier.
But what we're starting to see is.
I'll call it.
Industry verticalization focus. And what we're starting to see is.
That clients.
Are exploring and trying to understand in the B2B sales world. So, and I would imagine B2C as.
Well as.
Different client.
Types, customer end.
User customer.
Types, but different.
Business types. We're starting to see, let's bring up.
You know, health.
Care versus food services. Right. Or manufacturing. We're starting.
To see them.
Exploring, putting together even.
Teams of people that have.
Different product.
Focus that.
Can service that particular industry. Whereas traditionally it was more.
Of, you.
Know, a product go to market focus.
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