Sales Roles in 2022

What's the story? Sales Roles the future of B2B sales now lies with the Hybrid Sales Professional. With 54% of companies reporting they are increasing headcount over the next 12 months. At sales Globe, we define the hybrid sales role as one that spends roughly half their time face to face with clients and the other half of their time connecting with them virtually. Thus, the days of the five day a week traveling salesperson are over. However, this is good news for both salespeople and the companies that hire them. From the employee perspective, less travel equates to a healthier lifestyle and we know that employees who are healthier are more engaged with their work equating to better relationships and bottom line results. While hybrid sales leads the way, the inside sales role, which was the fastest growing role pre pandemic, is here to stay. 47% of companies report increasing headcount in what remains a pivotal role. What remains in flux is the inside sales center of excellence, those call centers which have been widely acknowledged to be the secret sauce to inside sales and the key to developing new hires that includes younger people who are just entering the professional workforce. As companies hire across different sales roles types, they are focused on hiring people that can develop and bring in new business for the company. Account acquisition through outbound calling and prospecting is a priority over account management and inbound response to marketing campaigns. This is going to require new skills development and sales enablement as the playing field continues to level out across companies worldwide.