Vivian WeyllThe Sales Queen™ | Creator of InfluenceOS™ | Performance Psychology & Sales Authority

📈 Boosting sales through competition? #shorts

Name: 📈 Boosting sales through competition? #shorts
Uploaded: 2024-03-13T13:00:17Z
Channel: Vivian Weyll
Description: A brief YouTube short by Vivian Weyll that explains a marketing/behavioral insight: placing competing products or stores near each other can increase…

13 Mar 2024

Watch on YouTube

A brief YouTube short by Vivian Weyll that explains a marketing/behavioral insight: placing competing products or stores near each other can increase total sales rather than merely splitting demand. The speaker gives a concrete vending-machine example: one Coke machine sells 100 cans a day; placing a Pepsi machine beside it does not split sales but can raise combined sales to ~200. The clip frames this as a surprising, everyday manipulation and ends with a follow call-to-action.

This marketing technique manipulates you every single day. Imagine a scenario where a Coke machine in your business sells 100 cans a day. Now picture placing a Pepsi machine right next to it. Would the sales be a 5050 or a 60 40? Surprisingly, it's neither. It's more likely to be 200. 200. I know it makes no sense, but a lot of times having competing stores next to each other can boost sales for both. Follow for more business education.